Organization communication and behavior (Australia) - Essay Example

People tend to disregard the purpose of their organization after a certain period of time in the quest of expanding, inventing new products and to gain larger market share. They create products or offer services that are absolutely unrelated to their core business. This can be a disaster! Drifting away from one’s mission statement gives a reason to the public to doubt that organization, its abilities, potential, competencies and its plans. It is the mission statement on the basis of which organizations devise their long term goals and strategies that are essential for organizational success.

It generates a state of direction and creates synergy, aiding performance evaluation of the company to seek the extent till which it is aligned with its core objectives. A mission statement provides the basis for planning, motivating, coordinating and controlling activities within an organization. Abiding by the mission statement the company decides upon its long term strategies not deviating from its core purpose. These strategies may include expansion strategies, acquisition, product development and market penetration strategies etc.

All of this is done in context in the presence of a mission statement. It helps to reaffirm what a firm is striving to achieve and how. One should always keep the mission of the corporation in mind because straying away from it can be catastrophic as it creates doubts in the minds of the consumers which can lead to destroyed business and can leave irreparable damages to the reputation of the company. An ideal mission statement should be inspiring to employees. It brings motivation within staff as their purpose crystallizes and they see their value of contribution.

It is the first step to consider while deciding upon the strategic management model for the company. It is when we state our purpose and desired future we are more likely to achieve it. It’s not that an organization cannot alter its mission statement with time. As changing era and trends bring about new needs and requirements that the company has to respond to. Demands brought up by the changing environment and business needs have to be addressed in the interest of the organization itself. They cannot be overlooked or ignored because they have the tendency to destroy the organization and make it obsolete.

So, with time as demands of the customers change the company has to also alter its vision and mission, policies and business processes to adapt to those changes. Hence an organization may make changes to its mission as the need arises. However, very frequent and big changes made to the mission may cause confusion and doubts in the consumers mind. A company that is confused about its purpose of existence seems to be unreliable and is criticized. Multiple alterations to the mission and purpose weaken the reputation of the company and reduce its employee morale.

Robert Kiyosaki in his book Rich Dad, Poor Dad tells us “The process is always the same. You need to know what you’re looking for and then go look for it.” B. Vision and mission are the manifestation of a firm’s strategy. They are the most obvious reasons represented in the form of statements that a firm proposes as a reason for its existence. There has to be a unanimous belief so everyone in the organization has a single direction to work in. Mission and Vision is for everyone to read and understand the reason for the firm’