How to Move Interactive Marketing Forward - Essay Example

?Marketing Individual Reflective Report Introduction During the of this report, I was able to gather confidence that my work was instrumental at preparing this report and essentially allowing the entire group to understand the different nuances related with Brakes Brothers – which was the project at hand. I was able to achieve my goals as I delved deep into finding out how a launch strategy is usually applied and what are its consequences in the long run scheme of things. My confidence reigned supreme within the concerned ranks, as it assisted not only me but also the group members whom I worked with, in order to complete this marketing report. This paper is an individual reflection of a marketing report that was prepared by my group members and since it is an individual reflection, I will highlight what I acquired through the learning process and what I found out after research of my own abilities as well as that of marketing dynamics. Individually speaking, I am of the opinion that the challenge within the report was such that I had to seek alternatives as per its launch strategy. However I found out that the launch could have been done in a number of different ways but the best option was chosen for this report and hence we moved ahead with it. If I had another chance I would still choose the manner in which we moved ahead with this report because I believe this played the trick and brought in a number of positives for the report and indeed our understanding. It made us believe what we could learn and for my individual comprehension, I discerned that the manner in which marketing is done worldwide is something that I must ponder deep into, and thus give my very best day in and day out. Therefore I would not make any change if I am given another chance to implement my truest sense within the preparation of this marketing report (Copeland 2009). This is a challenge for me and hence I will take this in the same light and the perspective would not change as a result of the contrasting consequences achieved in the wake of the launch strategy. The useful expertise that I have gained from this assignment is that I have actually understood how things get completed when there is a set deadline. When there is less time on hand, it is always good to work in the form of a group and hence derive the best results that could be reaped. Same happened within this scenario as well where I worked my way through the tough times and gained upright knowledge and understanding regarding the Brakes Brothers which is a leading supplier of prepared and fresh food to caterers and restaurants around the United Kingdom. This experience helped me immensely at understanding how I need to shape up my work tasks and what I must do in order to learn and acquire new things which will bring me success at the end of the day (Kitchen 2004). As far as this success is concerned, I am of the view that the report on Brakes Brothers provided me a thorough understanding of how different forces shape up and what needs to be done in order to find out how the company operates within the whole of United Kingdom. This brings in the much needed value for the end consumers. I would apply this knowledge within my future endeavours as it has helped me sustain the strengths and look after the weaknesses. As far as my work domains are related, I would surely apply the learned skills within my career aspirations and learn a number of new things which come directly under the aegis of marketing. The group work assisted me at comprehending how I need to move ahead with the changing times and thus learn new aspects of Brakes Brothers’ work routines and processes. Brakes Brothers is a very useful case study because it makes me understand how to gain an in-depth knowledge into the territories of growth within a business’ entirety and how the same can be translated across the board for the benefit of all and sundry – the stakeholders and customers in essence (Watkins 2005). I would make use of my knowledge that I have attained by pinpointing how the strengths and weaknesses are and what the measurements are when one discusses the significance of the company as a whole. I believe that the overall project would have been improved if we had known well in advance what to make of the whole project and how to go about achieving the tasks. The case report on Brakes Brothers is in essence a revelation for my entirety as I delve deep into the dynamics of marketing and how new intricate details related with marketing are studied by not only me but also my group mates. It gives me room to grow my marketing skills and polish up on the finer aspects which are so very pivotal towards my career growth and linked aspirations that I have all this while. Conclusion In the end, the overall marketing project could have been made much better if there are more concerted efforts put in by the group because this forms the eventual basis for attaining success within the related domains of my study. Also I need to have a better idea related with segmentation, targeting and positioning when launching a product in a new market or even a re-launch of an existing one. I believe that I have learned quite a few things during the preparation of this marketing report. It has helped me gain quite an insight into how the world of marketing has shaped up and how organizations have adopted on to this bandwagon for the wellness of their processes, the clients and the stakeholders. All said and done, I am of the opinion that this launch plan shall be a success as much learning has been done throughout the preparation of this marketing project. I have gained insight into how things shape up and how incremental changes do happen as and when required. Works Cited Copeland, Jennifer. How to move Interactive Marketing Forward. The Catalyst, Vol. 38, 2009 Kitchen, Philip. Integrated Marketing Communications: A Primer. Routledge, 2004 Watkins, Ryan. Marketing our Success. Distance Learning, Vol. 2, 2005 Read More