Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Broadway Cafe Part II - Case Study Example

Comments (0) Cite this document
The Broadway Cafe Part II Table of Contents The Broadway Cafe Part II 1 Table of Contents 2 1st Set 3 Question 1 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 2nd Set 8 Question 1 8 Question 2 9 Question 3 9 Question 4 10 Question 5 11 Question 6 11 Question 7 12 3rd Set 13 Question 1 13 Question 2 13 Question 3 14 References 15 1st Set Question 1 Why Are M-Coupons Better Than Traditional Paper Coupons?…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
The Broadway Cafe Part II
Read TextPreview

Extract of sample "The Broadway Cafe Part II"

Download file to see previous pages These coupons are sent through SMS, MMS, Bluetooth and other mobile media. The consumer can redeem coupon at store or through internet. The mobile coupons are better than the traditional paper coupon in such a way because the coupons are reliable means of encouraging bulk purchases. Whether the product or service is traditional or not the coupon promotes experiment among new target customers. It can promote sales. Once the product is sold through proper distribution channel, the coupon ensures that they sell through to the end user. Through mobile coupon, companies can make a database of customers, because to ‘receive their check’ the customers must provide their number and address. These databases help the company to track purchasers (Mobile Market Association, 2007). There are other benefits of using mobile coupon which include: Customers always keep mobile with them, so they can never leave mobile coupon at home Customer can use mobile coupon system whenever they prefer to buy or eat anything from shop. All they have to do is to send the coupons before lunch time Customer can forward these coupons to their friends and relatives and they will not have to pay any extra charges for forwarding coupons Young people and teenagers prefer mobile coupon system to traditional printed coupon system Uses of mobile coupon can save trees because it doesn’t need any paper unlike the tradition coupon system (Advanced Mobile Solutions, 2010). Question 2 What Are The Risks Involved With Mobile Marketing And M-Coupons? Many customers are disturbed by receiving any type of marketing messages into mobile because mobile is a personal thing (Marketing Minefield, 2007). Mobile is good for marketing, but there are many mobiles which support only 160 characters per SMS and that is not enough to display all information about any special offer (Marketing Minefield, 2007). Privacy is a big issue in mobile phone. At times, customers provide instruction to mobile subscriber to opt out any unnecessary messages. Because of troubles related with opt-in SMS lists, this marketing technique has its own restrictions towards the customers (Marketing Minefield, 2007). Standardization is also a drawback of mobile coupon system, because each phone has their operating system, different screen size and different browsers. Marketers have to optimize their phone to the customers’ phone for delivering any kind of advertisements or WebPages (Business Link, n.d.). Customers are cautious nowadays to respond to SMS messages because of increase in fraudulent and spam SMSs. They respond negatively to unwanted messages (Business Link, n.d.). Question 3 What Are The Privacy Issues Involved With Mobile Marketing And M-Coupons? In mobile marketing system, securing privacy is a ‘commercially valuable benefit’ which protect customer’s privacy in online environment. Customers always value their privacy. They are always cautious whether a wireless site is tracking and receiving any private information about them. It is common that every company needs demographic and behavioral information about their customers for business purposes, but customer feel that no company has the right to sell their information to other organization. The ultimate solution to this conflict is to make a partnership with customers where company can control the ownership of customer’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Broadway Cafe Part II Case Study Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(The Broadway Cafe Part II Case Study Example | Topics and Well Written Essays - 2500 Words)
“The Broadway Cafe Part II Case Study Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Representation of British Identity in the Films of Post World War II

...Representation of British Identity in the films of Post World War II with Special Reference to the Bridge on the River Kwai Questions of identity, whether personal, regional, or national, have always been an area of interest for film directors across the globe. Films are a powerful medium of expression. They portray the cultural values, traditions, history etc., of the people of a nation. An analysis of a number of selected films of a particular period can throw light into the social realities of that time. The Second World War was clearly a defining moment in British history, but it was also of immense importance to the British film industry. What started out as a means of conveying propaganda became a way of revisiting, reshaping...
10 Pages(2500 words)Case Study

World War II: Germanys Offensive

With success, military leaders considered ever higher aspirations including the conquest of the entire world.  Throughout this period, though, the Nazi’s public position was that it would only take back particular regions that had once been taken from them. Behind the scenes, however, Hitler’s plan was to first control Europe and then, with the strength of his newly gained resources, he would be able to defeat the U.S. Not being content with conquering nations, lands and people, Hitler believed in conquering cultures and minds through the control of art. Thanks to his earlier training, Hitler believed that art helped define a country’s culture; therefore, the art of conquered countries must be consumed along...
9 Pages(2250 words)Term Paper

How World War II Shaped the Definition of Human Rights

...How World War II Shaped The Definition of Human Rights I. Introduction For many generations, wars have changed the fate of the human race. War after war redefines the rights of the person and how these rights should be protected under the law of nations. Time and again, the definition of human rights was tested. The atrocities of World War II defied the definition of human rights (Adams, S. & Crawford, A. 2000). The League of Nations which was established in 1919 in the aftermath of World War I tried to define human rights in the Treaty of Versailles1 but the definition was too limited that it failed to give concrete protection to people within the larger framework of society. Other documents recognizing human rights including the United...
9 Pages(2250 words)Coursework

Events which Has Powerful Impact on the American People after World War II

...Choose one social, economic or political event from each of the five decades following World War II—1950s, 1960s, 1970s, 1980s, and 1990s—that you think had a more powerful impact on the American people than other events within the same decade.” Contents Contents 0 1.Introduction 1 2.1950s – The Impact of MCCARTHYISM 1 3.1960s – Impact of Vietnam War Era 3 4.1970s- Nixon’s Watergate Scandal 3 5.1980s- Reagan’s Economics 5 6.1990s- The End of the Cold War 5 7.Conclusion 6 8.Bibliography 7 1. Introduction This paper hereby highlights the social, economic or political event from decades of 1950s, 1960s, 1970s, 1980s and 1990 following World War II and their impact on American people and their culture. In 1950s this paper had...
7 Pages(1750 words)Term Paper

The Implications of Implementing Basel II for Operational Risk

..., the research proposal discussed different elements that will be an imperative part of the proposed research. It is anticipation that the study regarding the implementation of Basel II in emerging African nations will be very beneficial for students and professionals in the field. Works Cited Akkizidis, Ioannis S. Guide to Optimal Operational Risk & Basel-II. Auerbach Publications, 2006. BCBS. Internal Convergence of Capital Measurement and Capital Standards: A Revised Framework. Bank for International Settlements, June 2004, pp. 238. BCBS. International Convergence of Capital Measurement and Capital Standards. A Revised Framework. Bank for International Settlements, June 2006. Chemobai, Anna S., Fabozzi, Frank J. Operational Risk...
8 Pages(2000 words)Research Proposal

Do Women Prefer Part-Time Jobs as Compared to Men

Since full-time employment requires employees to spend a fixed number of hours at the office, more women who are single mothers are becoming attracted to part-time jobs. Aside from the presence of the gender wage gap in our society, the high unemployment rate and standard of living are also affecting the widening gap between the available leisure time of women and their income distribution (Terra and y Carmen Estrades 2007). It means that single parents who are maintaining high standards of living may choose to have part-time jobs that pay well as compared to having full-time employment with lesser income. It is also possible for single mothers with a part-time job to spend more time at work in case there is a need to earn more mo...
8 Pages(2000 words)Research Proposal

Has Indonesia Accepted Corruption As Part Of Its Culture

...Has Indonesia accepted corruption as part of its culture? Table of Contents I. 3 II. Introduction 3 III. On Indonesia and Corruption as Partof Its Culture 5 A. The View from Business 5 B. The View from the West- Indonesias Corruption Culture 7 B. The View from the Inside 11 IV. Conclusion 15 References 15 I. Abstract This paper attempts to answer the question Has Indonesia accepted corruption as part of its culture?. To answer the question, the paper first introduces the concept of corruption and situates the level of corruption in Indonesia against corruption in other parts of the world. From there the paper explores various perspectives of corruption in the country, namely perspectives from the business community, views...
13 Pages(3250 words)Case Study

Should College Students Do Part Time Jobs

... Should college do part time jobs? The debate on whether college should do part time jobs is one that has caused heated debates among various stakeholders in the education and business world. However, so as to have a clear picture of the theme, it is vital to understand and assess both sides of the coin as every issue has its demerits and strengths. An analysis of the theme from one side would indeed create a lot of confusion that emanate from a one-sided view of the entire theme. This essay will then assess the negatives and positives of the college learners taking part in part time jobs. Finally, the essay will take the stand that the college learners ought to be given a chance to engage in any activities that would give them an extra...
7 Pages(1750 words)Essay

World War II Weapons

... World War II Weapons The World War II began in 1939 and ended in 1945. The war was fought by the Allies (United States of America, Britain, France and their allies) against the Axis (Germany, Italy, Japan and their allies). The war effectively started by the Axis, who invaded countries allied to the Allies. For instance, Japan pushed to dominate Asia saw them fight with China. On the other hand, the German invasion of Poland in 1939, led to the declaration of war by Britain and France on Germany. Thus, World War II effectively began in 1939. The war lasted for a period of six years and ended when Japan surrendered in 1945. In any military war, many factors determine the winner (Collier). Key among these factors is the ability...
8 Pages(2000 words)Research Paper

Analysis of Literature about Corporate Finance, Financial Accounting I and Financial Accounting II

...Task 2 Literature Review of Task 2 Literature Review Introduction The section of the report discusses past writings related to the capital structure, revenue recognition, and treatments of the current assets by companies. The books and articles are helpful in highlighting the importance, treatments, and difficulties while analysing the selected three topics that are related to Corporate Finance, Financial Accounting I and Financial Accounting II. Financial Accounting I Treatment of Current Assets Stickney, Weil, Schipper, & Francis (2009) have highlighted that current assets are recorded in the balance sheet of the company. They represent those assets that are used to generate income for the business. Life of current assets is short i.e...
10 Pages(2500 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Broadway Cafe Part II for FREE!

Contact Us