Principles and Practices of Business Communication - Essay Example

Such practices assist the business in tailoring policies as well as programs meant to meet the specific requirements of the employees. On the other hand, top-down communication helps in increasing the utilization of specific workplace policies by ensuring employees are aware of the means to access and use the services (Doctor, 2008).

Thus, a lack of communication may result in huge losses in any business. For example, a marketing officer in a grocery business failed to inform his seniors that a majority of their products had increased in the market. It is obvious that an increase in supply results in a decrease in the price of a commodity. His reason was that he wanted to make some extra cash from the businesses sales. However, the business was faced with loss as most of its customers opted to buy goods from the rival business.

After tracing the cause of their loss, the business managers realized the trick the marketer had played on them. Resultantly, the marketer was sucked, and the business adjusted its prices thereby attracting its former customers. From the story, it is clear that ineffective communication from the marketer caused the business losses. If the marketer was not selfish, he would have communicated on the increase of their goods in the market and the business would have adjusted its prices to move with the trend.

Also, he would have retained his job. According to Du, Bhattacharya and Sen (2010) communication are an essential instrument for the prosperity of any business. All businesses should, therefore, ensure that there is clear and efficient communication within their premises.