Analysis of non-verbal arguments - Essay Example

Teenage girls who are interested in fashion are the target audience of this brand. This is obvious if to this about the readership of the magazine which is presented by teenage girls and young women who want to be in the movement. The ad portrays a couple of friends who hold each others hands and laugh. They do not look straight into the camera pretending that they are spotted somewhere in reality. The ad utilizes the method of snob appeal to make people believe that if they wear such jewelry they look as stylish as those two girls at the picture.

They are dressed in cocktail black dresses and their wrists and fingers are decorated with numerous rings and bracelets. Both of them wear necklaces. Since all teenagers read magazines when they are bored, any promise to have fun is a call to action for them. Advertisers want to link their product (jewelry) with particular settings where two beautiful girls have fun together and their accessories automatically acquire the characteristics of the context where they are presented. In short, advertisers tell teenage girls that if they wear Alex and Ani jewelry, they will be happy and beautiful.

Two characters at the picture are expressing overly positive emotions. It seems that they are sharing one pleasant moment together. Two friends look like they share a secret or discuss someone between us, girls. They force spectators to relate jewelry to the precious moments in life of consumers. Non-verbal language established a link between two characters. They hold each others hands and hug each other. This helps to identify their relationships and state that they are close friends. Obviously, any teenage girl has her best friend and wants to look the same cool when they spend time together.

Teenagers tend to idealize their friends because the fo In the essay “Kids in the Mall: Growing up controlled”, Kowinski writes that teenagers are involved in