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Discourse community - Essay Example

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In 1905 Chelsea FC was found by the millionaire owner Henry Augustus, his brother Joseph, their brother-in-law Henry Boyer, publican Alfred Janes, and his nephew Edwin. The first thing they did was building one of London’s oldest and most popular stadiums, Stanford Bridge. It…
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Download file to see previous pages ut Chelsea FC is how they care about their fans and the community and how it is different than a lot of other clubs which only look for winning the league. For example, The Chelsea FC foundation supports children in elementary school by providing them with “Quality Effort Award”, which is a free program that is meant to be used in classrooms by teachers to motivate their students for their creative thinking and rewarding the children for good performance. Chelsea FC is a big discourse community that shares the same goals and purposes with fans.
Swales defines a discourse community as a group of people who communicate with each other by words and conversation to be able to reach their goals that they all share. The discourse community also has their own lexis and they communicate in one language.
In Chelsea FC, there are common goals that the whole community shares. The first is winning the premier league, champions league, FA cup and the Capital One Cup. These are some of the goals that the community has and there are also other goals like inspiring children, and making their fans happy. Therefore, I can say that Chelsea FC discourse community shares the same goals.
What is special about this club is that the coach of the team who is known to be one of the best coaches in soccer history Jose Morinho placed a rule as soon as he moved to the club that all members of the team including staff and players must discuss after training the issues they should do and fix problems if there are any. Jose Morinho knows how important it is to communicate with the team mates and staff such that he made a rule that whoever is absent or tardy has to pay a fine even if it was the coach himself.
Chelsea FC discourse community makes sure to provide most ways possible for people to give them feedback. They use a lot of different ways to receive this feedback for example, Chelsea FC account on Twitter, Chelsea FC T.V, Chelsea FC Facebook and Chelsea FC Instagram account. They ...Download file to see next pagesRead More
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