Correspondence packet - Article Example

This social group has proved to constitute the bulk of our consumer audience (which isn’t surprising as the clothes produced by our company are orientated on youth), and we need to sense their needs and tendencies in their behavior accurately in order to increase our benefit. Thus, as marketing researches show, the internet has become virtually the main tool for advertising and promoting goods among a very wide category of consumers. Thus, our target audience tends to use the internet the most among all other media, and it is the area where we need to display our significant place in fashion clothing industry.

Our surveys show that about three quarters of our target audience tends to use internet daily. On the other hand, popularity of television has dropped considerably in the recent years. This tendency, as you can clearly see, has a profound impact on our industry, too, as we currently focus our major efforts on the outdoor advertising and TV commercials. DIVERSE clothes, Inc. must shift focus from TV advertising to the Internet advertising using all its means like banners, pop-ups and e-mail ads.

Changing our strategy will allow us to reach the greater number of our potential consumers who are young adults. The World-Wide-Web provides a valuable platform to place ads with the aim to reach millions of consumers around the world (Hamel). Again, surveys indicate that such websites as Google, Facebook, Yahoo!, Twitter and YouTube are among the top 10 most visited websites. This gives us a hint about where our efforts should be concentrated therefore. If we shift focus from radio and TV advertising to the popular Internet sites, we will increase popularity of our company and achieve much success in promotion of our products.

And, obviously, the rate of sales is likely to increase considerably. Concerning the financial aspect of the issue, I would like to suggest simply redirecting