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Synthesis - Essay Example

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Russ baker, who is a US investigative journalist, tackles the issue of advertising through placing televisions in schools and the effects it has on the target population in…
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Synthesis
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Download file to see previous pages reporter with the Associated Press, David Crary, brings to focus the conflict of interest that is linked with advertising particularly in relation to healthy living in his article: Group Wants Shrek off Anti-Obesity Campaign. All these articles focus on the different effects of advertising on the population, especially the advertising that does not focus on its effects on the population.
The degree of increase in wealth as well as impact on culture that the international companies have attained in the past two decades can be linked to one innocent notion that was established by the management theorists which maintained that for businesses to succeed, they are to create brands but not products (Klein, 1999). Before this time, the main focus of the manufacturers was to produce goods and at one point, it was argued that the reason why the economy of America had not made a recovery from the depression was because the nation no linger knew the importance of making things. This has led to an environment that is full of advertisements which are meant to market all kinds of products by different manufacturers with the aim of increasing their market bases and making as many people as possible know about their existence. Various companies use different forms of advertising including mounting televisions in schools which has been done by Channel one with conditions that all the teachers should air and the students have to watch the satellite broadcast programs that are aired every day (Baker, 2011). These broadcasts are filled with commercials that have been sanctioned by the schools and the company that is lending the television sets to the schools claims to have an audience that is more than fifty times that of MTV. It rakes in profits from selling two minutes out of every twelve programming minutes to commercials as well as in call contests. Some of these commercials include those that involve Shrek as the spokesman for an anti-obesity campaign. The advertisements that ...Download file to see next pagesRead More
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