The advantages of online shopping - Essay Example

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The basic concept of online shopping entails buying a product without necessarily the seller and the buyer of the product. The internet acts as the intermediary…
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The advantages of online shopping
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Online shopping is one of the e-commerce that enables a consumer to buy a product over the internet through a browser. The basic concept of online shopping entails buying a product without necessarily the seller and the buyer of the product. The internet acts as the intermediary between the seller and the buyer. Just as stated above that the buyer and the seller doesn’t have to meet physically to complete the transaction, the payments for online shopping also has to be undertaken electronically. In this regards, there are several benefits associated with online shopping as outlined below.
With the growth of online shopping, emerge several market footprint coverage opportunities for stores that can cater for offshore demand and services requirements appropriately. That point illustrates one of the benefits of online shopping that is; it saves time. With online shopping the buyer doesn’t need to physically go to the store to buy the product. He simply loggin or go to the website of the company whose product/service he wishes to buy, make an order, pay and the service will be acquired or delivered in case of a product. This saves time that the buyer might have used to go to the store. Another advantage of online shopping is that it very convenient. That is, who does not want to go to the store, make that long queue before being served? Most consumers prefer buying at their convenient time and place. In fact, many consumers would rather pay more but get a convenient service provided the service meets their demands.
Online shopping is a global concept that is taking over the contemporary business environment. Online retailing corporations such as, Alibaba, eBay and many more are clear demonstrations of how online shopping is taking over the global business environment. Most consumers prefer online shopping to physical shopping because it gives them the opportunity to access varied varieties of products. At his convenient time or schedule, a consumer is able to access various sites that have the product he is looking for, compare prices and quality, comparing terms and conditions before making the decision on which one to buy. In fact most online stores emphasizes on convenience. It is only online shopping that gives the consumer the advantage of comparison shopping with just a click on the internet.
Online shopping is comparatively cheap. That is, instead of fuelling his/her car or taking a walk to the store, a consumer simply needs some internet bundles to access the product he/she is looking. Consumers are rational in their decisions hence they will go for that product with the highest indifference curve and that satisfies their need. This explains why online shopping will help the consumer achieve highest satisfaction at affordable price. That is, a consumer will be able to choose from a variety at his/her comfort zone, hence saving him time and money.
It is worth noting that online shopping works best under trust and mutual understanding. In this regard, the seller has to be well established and has to earn the trust of the buyers. The increasing globalization has been the main motivator of online shopping. Businesses prefer to offer a service that satisfies the need and demands of their customers. Therefore, as much as businesses continue to venture into international markets, online shopping will continue to be a vital strategy for global businesses.
Gralla, Preston. The Complete Idiots Guide to Online Shopping. Indianapolis, Ind: Que, 1999. Print. Read More
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