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With the growth of online shopping, emerge several market footprint coverage opportunities for stores that can cater for offshore demand and services requirements appropriately. That point illustrates one of the benefits of online shopping that is; it saves time. With online shopping the buyer doesn’t need to physically go to the store to buy the product. He simply loggin or go to the website of the company whose product/service he wishes to buy, make an order, pay and the service will be acquired or delivered in case of a product. This saves time that the buyer might have used to go to the store. Another advantage of online shopping is that it very convenient. That is, who does not want to go to the store, make that long queue before being served? Most consumers prefer buying at their convenient time and place. In fact, many consumers would rather pay more but get a convenient service provided the service meets their demands.
Online shopping is a global concept that is taking over the contemporary business environment. Online retailing corporations such as Amazon.com, Alibaba, eBay and many more are clear demonstrations of how online shopping is taking over the global business environment. Most consumers prefer online shopping to physical shopping because it gives them the opportunity to access varied varieties of products. At his convenient time or schedule, a consumer is able to access various sites that have the product he is looking for, compare prices and quality, comparing terms and conditions before making the decision on which one to buy. In fact most online stores emphasizes on convenience. It is only online shopping that gives the consumer the advantage of comparison shopping with just a click on the internet.
Online shopping is comparatively cheap. That is, instead of fuelling his/her car or taking a walk to the store, a consumer simply needs some internet bundles to access the product he/she is looking.
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This paper is being carried out to determine the factors that influence customers toward online shopping websites optimized to achieve the marketer's aims and provide benefits for the retailer; to identify more of British consumers’ attitudes toward online shopping in the frame of e-marketing and how that confidence is derived; to investigate how the demographics and social issues play roles in customer trust.
Online shopping has its underpinnings in Information and Communication Technology (ICT), globalisation and liberalisation of trade. The advent of online shopping can be traced back to 1990 when the creation of the browser and the World Wide Web materialised.
It is inevitable for businesses that want to increase their margins to shift their focus from the norms and beef up perceived needs and wants of their customers. In addition to businesses understanding their target markets, they have to define the means of delivering desired satisfactions to their customers and perform it better that other competitors.
With increasing popularity and penetration of digital technology and the internet, many firms have established online retail outlets where they sell directly to their clients. Online shopping has gained popularity and is increasingly being adopted as a better shopping alternative by many people throughout the world.
In store, a person has to wait in a long queue to get the purchases billed. But online shopping helps to get rid of such inconveniences.
Best offers: Mostly, online stores provide many offers and discounts compared to that of retail stores. The main reason for
Internet technology has led the way for online shopping websites that enable the customers to shop from the vicinity of their choice without physically going to the stores to make the purchase. Online shopping has brought about
The consumers can be in form of individuals or business (WINDWALKER 2002, pg5). In case of individual shopping the process is called business-to-consumer (B2C) online shopping; while whenever business entities do shopping the process is called
The advantage of this process is that the customers can buy products from the remote locations and they can access adequate information about the products without having to move from shop to shop. However, cybercrime
Business organization have developed website platforms which enable buyers to place order and make payment for products using credit card. The product being bought online is shipped to the customer after making full payment. Online shopping like any other form
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