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They are also extensively used in propaganda, and advertising, and most of them rely on social and cultural norms that can make their translation into other cultures and languages very difficult. In most beer advertisements, for example, the one shown above is very good since it is associated with some beautiful lady and on the other side a seat for a king. Obviously, most men will fall for this bear just because of the ad and the trope used. Consequently, most ladies who drink will fall for this bear because they will tend to think that they will grow twice as smarter as they are. Most of these advertisements always make consumers buy products for the wrong reasons. Most companies have managed to play with human psychology by making their products attractive, especially to the opposite sex.
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