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The role of higher education in changing our cultures and integration can be addressed in different perspectives. Globalization is the description of the new changes, ideas and developments that are coming up to change and improve peoples’ cultures, politics, businesses and generally the way of life. It is under globalization that the society is able to utilize the global trends and take advantage of the new ideas, to plan for the future. With the emerging competition due to globalization, higher education institutions are introducing topics to help students be in line with the developing world.
Societies that invent or create new products and business ideas are considered to be responsible for the future development and well being. In that case, colleges and universities are required and faced with the demand for spreading knowledge and creating entrepreneurial skills to the students and potential business merchants. It has become essential for universities to develop cultures that are beneficial to the market trends, a demand that has also led to competition among universities. This creates a very competitive environment, with each institution striving to find unique and quality skills.
All higher education institutions have a vision. It is in every culture of every society to have a vision, for the present and future generations. All the great and international universities let the world know their future plans, or vision, especially about what they intend to develop for the benefit of the society. The higher education institutions have the role of preparing and enlightening the society and their students, about the opportunities, changes and effects that come as a result of globalization.
Universities and colleges also have the role of providing the market with knowledge and the workers to serve and develop the world. Transformation involves developing from the ancients or past ways of doing things and from
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