That Millenials are married to technology is an understatement because some of them who do not have their cellular phones with them feel like they have died. The Millenials are the first generation to use e-mail, instant messaging (IM) and cell phones, with many of them using…
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ew up making decisions with others and using tools that provide instant gratification for support and other needs and desires, Millenials are different from other generations in how they form and develop their workplace and close relationships because constant technology usage and communication has affected how they think and express what they think about.
Millenials grow up always connected through technology because parents are working harder than ever, therefore conditioning their kids to get used to helicopter parenting from childhood to adolescence through technology. Their parents already gave them their cellphones at a young age. Some Millennial kids had their first cellphones at age 8 (Tyler para.8), while others, much earlier. Parents do this generally because they want to ensure continuous communication. After all, many households nowadays have parents working full-time. Even mothers who stay at home work through having their businesses or Internet-based jobs or are busy with community affairs. One of the ways they can ensure that their children are safe and that they can influence their decisions is through helicopter parenting (Tyler para.5). Jeanne Achille, CEO of Shrewsbury, a public relations firm, notes that she receives constant information streaming from her daughters, telling her what they are doing and even what they plan to do (Tyler para.1). She admits that she would never have given her own parents this level and frequency of information before (Tyler para.3), which underscores that, as a parent, she is one of the drivers of her children’s frequent usage of and dependence on technology for communication and relationship-building purposes. Families are significant motivators for using technology with such pervasiveness among Millenials. Parents also affect school and workplace practices, as they extend their helicopter parenting to their children’s schools and careers. Kathryn Tyler reports about parents who meddle in academic courses,
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The author relates that more and more youth are placing a higher emphasis on the need to be superior parents than the need to get married as a pre-requisite to starting a family. Subsequently, the article examines a study that Johns Hopkins University oversaw which sought to categorize the rates of interest among the Millenials with respect to a litany of questions regarding the importance of family, marriage, and similar topics.
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These individuals make up about 20% of the population and are the largest generation since the baby boomers. Therefore, their importance is key as far as most businesses are concerned.
Millenials are different
While the older generations are characterised by following the established rules, the younger technological generations question the existing protocols. Due to the issues that may arise as a result of differences in generations in the workplace, it is of great importance for
The paper tells that Millennials are quite a fascinating group and at the same time tricky group to deal with. Thus careful evaluation of their needs and attributes will foster good communication with this group. This will proportionally translate to better goods and services awareness to businesses, hence better revenues.
To be able to market one’s market offering to the Millenials is indeed a mouth-watering opportunity.
The size of this segment is huge. There are close to 97 million Millenials in the United States. This generation has the inclination to
They form the largest group since baby boomers. Very special and stunning revelation about millennial generation is that more than 40 percent of them are children of divorce and belong to ethnically and racially vast US generation (Sweeney, “Millennial Behaviors and Higher Education,” par.
6 Pages(1500 words)Research Paper
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