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The research process is facing several challenges. First, some of the respondents are not willing to respond to our questions during the interview sessions. Other respondents do not have time to fill the research questionnaire since they are busy attending to their customers. Secondly, the research funds are inadequate to carry out the research and complete it in time. We need additional resources to continue with our research
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It is a Swiss watch producer primarily known for its quality of products (Watch Info, 2006). The marketing strategy begins by identifying the needs of the customers and finding out what they require. The project makes an analysis of the marketing strategy that has been applied by the company to meet the requirements of the customers.
7 References 8 Bibliography 10 1.0 Psychographic and Demographic Profiles of Timex and Rolex’s Target Market Psychographic and demographic profiles of Timex consist of the ‘lower-income consumers’ who consider a watch generally as a ‘time-keeping device’ and buy primarily on the basis of price of the product.
Brand Analysis 8 3.1 Brand Image 8 3.2 Brand Identity 9 3.3 Brand Awareness 10 3.4 Brand Pyramid 11 Section 4. Special Interest: Advertising 12 Section 5. Brand Management Recommendation 13 Reference List 15 Rolex, the Luxury Watches Brand Introduction One of the most challenging phases in product development and design is branding.
helps to develop a strong long-term emotional relationship between a brand and customer. Brand management represents a company product at the market. Branding can reveal about the company, its products and services to the world. Thus, brand management is an important marketing tool for any company which helps to create brand awareness and image of the brand towards customers.
However, the competition has kept all the three manufacturers on their toes, while they are using technological advancement to further their marketing interests, particularly for luxury watches segment. Hence, it is no
Brand management helps to develop a strong long-term emotional relationship between a brand and customer. Brand management represents a company product at the market. Branding can reveal about the company, its products, and services. Thus, brand management is an important marketing tool for any company which helps to create brand awareness.
think about the top bracket of the consumer market belonging to the rich and affluent class and the niche watch brand area for fashion purposes rather than regular use. “Rolex” watches belong to the topmost tier in the watch and jewellery spectrum.
The name Rolex is a
count that the origin of the changes can be traced to the institution of consumer protections, which offered customers a range of protections, including the right of getting informed, the right of safety, the right to be heard and the right to choose. Behind the consumption
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