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The contemporary world has seen the emergence of a new consumption behavior where the major aspects include up scaling of lifestyle norms, competition for acquiring goods, and disconnect between the consumer desires and incomes. The modern mode of consumption can be referred to as consumer culture where income and wealth determine what people eat. This is because of “an up-scaling of lifestyle norms, the pervasiveness of conspicuous, status goods and of competition for acquiring them; and the growing disconnect between consumer desires and incomes” (Schor 412). The major reason behind the fast food problem in the U.S is social comparison or competitive consumption. This implies that individuals strain to consume according to the norms of a specific social group with which they identify. In particular, the lifestyles adopted by the rich and the upper middle class individuals have become a prominent point of reference all through the income distribution. From an economic perspective, American neighborhoods are homogenous groupings as opposed to the past when individuals used to compare themselves with other individuals of similar income. Such practices reduced the gap between aspirations and means. The opposite of this is usually known as the upscale emulation, which is prevalent in the modern American society.
The problems resulting from such lifestyles are magnified further for the low-income households because their income sources are becoming inadequate and erratic. This is because of employment instability and limitations on welfare payments. Research suggests that this can be resolved through psychological independence. However, this might not be the solution since individuals changed due to structural changes that include decline in social connection, growing impact of social media, and intensification of inequality. Therefore, the solution lays both on practical and psychological dimensions. This
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Also referred to as quick service restaurant or QSR, fast foods are what everyone is searching and looking for in malls and in the streets. The name of it says it all. Its goal and purpose is to serve food that is quickly served and are ready to go. Usually, the food is prepared with precooked or preheated ingredients.
Fast food refers to the food that is prepared within a very short time and is usually served hastily. Most foods with little preparation time may be considered fast foods, but this mainly refers to those ready to eat foods served and sold in restaurants and shop outlets.
Much of the studies revolving around this menace have focused on who is to blame over the alarming levels that obesity is taking over the society, not only with the Latinos but also with the entire US at large. For instance, Glassman, Figueroa and Irigoyen in the year 2011, studied the perceptions of Latino parents on the role that as parents to school going children, they would play to control the condition in the society.
The study is important in the determination of the awareness of the population regarding the effects of fast food on health condition. The results of the study revealed that half of the population is aware of the possible negative effects of the consumption of fast foods.
They have certain characteristics and producing recipe which make them different from the conventional form of foods.
Fast foods have taken place of an industry in form of fast food restaurants, these restaurants are
The top 10 fast food companies enjoy enormous economic clout and they have been able to change eating patterns of the people across most part of the US. These companies generate huge demand for cheap farm and dairy products taking support of massive government subsidies given to crops such as soy and corn.
This form of business is now taking place in big restaurants, airports, stadiums, high schools, universities, elementary schools, on cruise ships, airplanes, hospital cafes, zoos, gas stations, and even at Wal-Marts and K-Marts. Eric
Fast food has gained much popularity in the modern world. Statistics have shown that America has the largest fast food industry on the planet with American based fast food outlets being in over 100 states worldwide. In fact, fast food has become a crucial part of the American culture and the western culture at large.
The author of the text comments on the drawbacks of fast food and provides the idea of Eric Schlosser expressed in his book "Fast Food Nation". Namely, Schlosser states that fast food culture has speeded the milling of our scenery, broadened the gap between the well of and poor, and spread American culture abroad.
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