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For example, a woman might purchase a car because it shows a baby well placed and secure in it.
Decision making during advertisements distinguishes men and women Men usually make decisions through an elimination process because they choose the aspects of advertisements that matter. Consequently, they usually eliminate aspects that are non-beneficial and unlikely to affect how they view products. For example, a man might purchase a Volkswagen Golf regardless of its small size because it has a powerful engine compared to most Toyotas. Women make decisions after comprehensively examining the various variables and attributes. For example, a woman’s choice to purchase a Volkswagen Golf will be dependent on the size, engine capacity, face value and cost.
It is crucial to acknowledge that gender identification, advertising and decision-making usually distinguish men and women. It determines their attitude and outlook towards advertisement. It also determines their perception and ability to
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Popular culture refers to the artistic expression that people provide.It involves the spread of creativity from one mind to another. Since the Victorian ages, women were not a part of such culture because in yesteryears when Shakespearean plays were acted out, men dressed up as womenand took their roles too.
The African American women has been used by the media to represent negativity or the negative side of humanity particularly poverty. The modern generation media such as the Facebook and Twitter has also contributed to the degradation role played by the traditional media.
The question whether there is any difference between men and women when they function as leaders have been the most commonly asked one in years. In the past few years, it has been seen that the number of women in an organization is increasing and they form a large proportion in the work force.
It is the flow of information from one person to another by the medium of verbal and body language. Communication can be effective only if the receiver absorb the information correctly which is transmitted by the sender. The nature of communication changes according to the type of the sender and receiver.
They define the way we behave and the way we look at each other. This differences that we have go a long way in affecting our conversations. There are many issues that arise when there are conversations between men and women. Men and women communicate ineffectively wherever they meet such as in the workplaces and other social places.
The author tries to answer the question how do the differences between men and women actually shape the personal or individual perception of each person within the society? How do these differences actually affect the ways by which people tend to think of themselves in connection with the other’s perceptions of who they are?
Communication differences come about because language and communication are learned behavior that develops by means of a blend of nurture and nature, environmental stimulation and genetic predisposition.