Television and film - Essay Example

The Interrelationship between Culture and the Visual Entertainment Media Two of the powerful and wide-reaching Visual Entertainment Media would be the television and film. This is because the medium used to spread visual properties have the most reach especially as everyone today own at least one television at home. With this said, both these forms of media strongly shape American culture and values today. Television shows and film always depict an idea to spur the imagination and old-aged beliefs of the viewers.

The more a movie veers away from the status quo, the more it reflects better sales and acceptance from the watching public. Some of the mostly tackled subjects today would be the notion of masculinity, femininity, courtship, and marriage where conservative ways are now being represented in a reversed way. The women now play as the breadwinner, self-empowered, and independent. To have a fulfilling marriage, they often times illustrate it with a third party. Hence, as these kinds of shows are highly promoted to bring in more sales for a network, new and avid imitators of each character of a movie or series would be spawned, depending on their relatability to the audience (Television in American Popular Culture, n.d.).

With this said, the visual entertainment media is indeed very significant in shaping the mindset and attitude of American culture today on every subject. The social influences of this kind of visual entertainment when it comes to the notion of femininity is mostly positive wherein women are now seen as equals with men. However, the value of courtship and marriage is continuously degraded especially when films embrace a more adventurous take on it, mocking the sanctity of respect, loyalty, and dignity.

Bibliography:"Television in American Popular Culture." American Popular Culture. N.p., n.d. Web. 28 Mar. 2013. .