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The different features of the Blackberry make it an exceptional tool for office tasks and work. It has new features that allow for corporate leaders to make conference calls using the handheld devices. The iPhone is somewhat limited in this application. In terms of e-mail, it can help in office management by allowing for office managers to communicate to their subordinates. It is also reliable and efficient when it comes to its security features (Dann & Dann, 2011). When it comes to work related issues, the Blackberry is the device for the job. This is because; its security and support for Microsoft tools are exceptional. This makes it a device that protects information that needs protecting when it comes to company issues. In terms of voice recognition, the Blackberry is limited in this capability, unlike the iPhone.
The introduction of the iPhone is creating challenges for the Blackberry, and this competition is nothing like what the Blackberry has ever seen in the industry. The iPhone is offering the Blackberry competition in terms of the features it has that capture a wider audience than just the corporate individuals. It is changing the manner in which people use their handheld devices. Some of the features it has include its applications, entertainment, its usability, and typing capabilities. These are what most people need to watch out for in the iPhone. However, some of these features are also in the Blackberry device, and it is the most preferred device by corporate, business people (Dann & Dann, 2011).
In terms of applications, the iPhone offers more than what the Blackberry does. Many applications on the iPhone are the easiest to make. This makes it one of the simplest devices to make applications for, thus; the worldwide acceptance. Corporate heads are the target market for the Blackberry. It, therefore, has less
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The research project will therefore seek to explore and investigate the following:
• Identify customer perceived value on smart phones.
• Identify factors that influence the behaviour of mobile phone consumers.
• Examine the iPhone’s customer value offering.
• Provide an evaluation of the iPhone’s existing value proposition by comparing and contrasting it against a competitor i.e. Blackberry.
Blackberry and iphone are currently engaged in fierce battle for supremacy in global markets. Both blackberry and iphone have their own advantages and disadvantages. But in my opinion, blackberry has definite edge over iphone. This research proposal is aimed to prove my claims.
The original Blackberry design was created in Canada in 1996 (Daidj, 2013, 20). However, the first device that was produced by the company was released in 1999 and was in the form of an email pager. The latest product released was a cellphone in January 2013 (Daidj, 2013, 20).
The author of the study has provided with various suggestions which can serve the purpose of a guide to the managers and can also help in addressing specific managerial problems. These suggestions will help Blackberry to retain its position as the market leader provided if the plans are executed properly.
The challenge of marketing is to generate that revenue by satisfying consumers wants at a profit and in a socially responsible manner. For a business enterprise to realize the full benefits of marketing concept that philosophy must be translated into action.
Apple always offers products as per consumer’s needs and requirements. Apple has been focusing on the right marketing of the right product in the right market to the right consumers.
Mobile market has been doing well globally. Mobile market is
throwing its reliability into doubt; third-party application developers, the backbone of successful mobile platforms, are making exodus from BlackBerry like a burning house (Tench & Yeomans, 2014). BlackBerry maker has experienced its stock price drop more than 70 per cent in
BlackBerry Company launched smartphones in 1999. In stock exchange, the company is listed as “BBRY” on the NASDAQ and “BB” on the Toronto Stock Exchange. BlackBerry was formerly recognized as Research In Motion Limited.
The two nations have experienced a lengthy history of building their political, economic and social structures that share a lot in common and have remarkable differences (Grawert 68). However, with an actively renewed East African Community, a regional
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