Controversy Analysis - Essay Example

Download file to see previous pages... Apple products are considered to be of high quality, exceptionally user-friendly and attractive but the price for them is mostly considered unjustified. Moreover Apple`s new models grab a lot of attention because the company managed to create some emotional image and consumers have to pay for status more the for the quality. Apple despite of giving failure in bend test, lack of apps in app store, average camera and other limitations manages to grab the top position. However seeing all these factors, researchers are of the opinions that though Apple and Samsung might compete close enough in the market. The question still remains debatable whether Samsung with its improved technology be able to replace the Apple craze?
Considering the previous era, Apple was the only craze and preference of all ages of individuals. It came out undoubtedly that iPhone that had perfect design, perfect operating system, fast functioning, suitable for parties, music, business and what not. Apple with its very first smart phone continued to dominate the market, setting the trend of craze for smart phones (Mika, 2011). People used to rush in lines, and the one who succeeded purchasing the first iPhone of series was also covered by media. All this gave it a royal image, which everyone admired but couldn’t afford due to being immensely expensive. Many brands came and went before Apple iPhone in terms of being successful an giving competition to it. However Samsung remain only that one brand, which could compete with Apple products. It was able to do it with their “S” series. The smart phones “S1”, “S2”, “S3”, “S4” and “S5” have been extremely successful, helping Samsung gain reputation and stability, with one after the other in its launch. Many experts claimed that the characteristics of Samsung were better than iPhone and it was far more affordable ...Download file to see next pagesRead More