The Order of Things by Gladwell Malcolm - Article Example

One thought that the article is directed to sports car buyers but only to find out later that the author used the topic on cars to get the attention of the readers. The article is not targeted at a particular audience; rather, it is directed to anyone who tends to believe rankings done by magazines or newspapers, or other private groups. Maybe the aim of the author is to warn people that not all rankings are accurate; therefore, must be taken with a grain of salt. One does not think that the tone is ironic because the arguments given are direct to the point.

One does not have to read between the lines to capture the message that the author wishes to convey. One would not like to read articles by this author because it seems that the author is making hasty generalizations. Furthermore, one does not approve of the way he presents his arguments because he jumps from one topic to another. This can be observed when first he talks about car rankings then proceeds to discuss rankings of universities then presented data on suicide rates in several countries.

After a discussion of suicide rankings, he goes back to university rankings and then shifts to hospital rankings and back again to university rankings. There is a lack of coherence in the way the information is being offered to the readers. One may still read articles of this type provided that it is clearly presented. One has not read articles that support the author’s arguments, neither has one read articles that are against his arguments.