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Course: Instructional Design and Development. Assignment#10 (Last) - Essay Example

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The basic difference between formative and summative evaluations is actually seen in terms of the placement or position of the evaluations within the instructional design process. Under formative evaluations, as emphasized by Brown & Green (2005), this evaluation is used…
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Course: Instructional Design and Development. Assignment#10 (Last)
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Download file to see previous pages 168). There are also disparities in approaches, as summarized in the table below:
Morrison, Ross and Kemp’s (2007) eight steps approach based on Gooler’s (1980) approach: purpose, audience, issues, resources, evidence, data-gathering techniques, analysis, and reporting (Brown & Green, 2005, p. 163)
Smith and Ragan’s (1999) eight step process: goals determination; selection of indicators of success (2), orientation (3), design (4), evaluation measures (5); data collection; analysis of data; and reporting of results (Brown & Green, 2005, p. 171)
Morrison, Ross and Kemp’s (2007) 7-step approach: identify objectives; specify evaluation design; design of data collection procedures; implementation; analysis; interpretation; and dissemination of results (Brown & Green, 2005, p. 172)
Aside from differences in approaches, there are also evident disparities in designing and conducting these two methods of evaluation where the formative evaluation method starts with focusing on ID projects (Brown & Green, 2005, p. 168); while the summative evaluation, the implementer would not be the instructional designer but would be an evaluator that was contracted for the instructional ...Download file to see next pagesRead More
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