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Wolfgang Keller, a charismatic graduate from the Harvard Business School, is the managing director of premium brewer Königsbräu’s Ukrainian subsidiary, Königsbräu-TAK AE. Before taking his current position at Königsbräu-TAK, Keller was a strategic planner for a large German food products manufacturer. Within six months he was promoted to general manager of a small subsidiary in Ukraine that was struggling financially. Within his roughly two years spent with the company, he managed to turn it around and create a reputation as a successful hands-on manager.
After his short stint as a strategic planner, Keller left the food manufacturer and joined Königsbräu as managing director of its Ukrainian subsidiary. After three years in this position, Keller made significant changes which dramatically helped increase sales and revenues within the company. By changing the marketing strategy, hiring a new top-management group, restructuring the sales force, and acquiring a fourth brewery in Odessa, he increased earnings by €10 million. Keller loved his job here and took it because he loved the responsibility and challenges it offered. These challenges helped to form Keller’s temperament , personality and business style.
One of the main issues in this case is that there are two completely different personalities and management styles between Wolfgang Keller and Dimitri Brodsky. The differences between the two have resulted in a hostile working environment and a negative relationship. Keller’s personality is relationship and task oriented and employee oriented. For example Keller likes to establish trust and relationships with co-workers by motivating them and helping them to perform better. However when it comes to Brodsky he is more coercive. Keller is a highly interactive and hands on leader, whereas Brodsky keeps his distance in his interactions.
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