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Wolfgang Keller: - Case Study Example

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Wolfgang Keller: Case Study. Brodsky’s performance.
As it is evident from the case, Brodsky was a poor communicator, and there are instances when his subordinates claimed that their problems are neglected by Brodsky (Gabarro, 2008, p. 5). Thus, they refused to follow what Brodsky ordered…
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Wolfgang Keller: Case Study
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Download file to see previous pages 6). Thus, he was a total failure in implementing the commercial strategy adopted by the company. 3. What actions should Keller take upon returning to Kiev? It seems that the leadership styles of Keller and Brodsky will not match in any case. While the former believes in immediate hands-on action, the latter is not that impulsive. He takes time and believes in delegating as much as possible. In fact, Brodsky even failed to understand the spirit of the new commercial strategy introduced by the company. So, on coming back, what Keller can do is to reduce his interference in the commercial department’s affairs and encourage Brodsky to perform better through a salary rise. In fact, this will go in accordance with McGregor’s Theory X and Theory Y which state that people have the capability to self direct and self-control if they are committed to the work in hand and are rewarded suitably (Kreitner & Kinicki, 2013, p. 4). Moreover, for the time being, it is wise to ensure a positive annual appraisal to ensure that Brodsky does his best for the firm. At the same time, Zelenko, the talented marketing manager, should be given adequate training and opportunities to learn all aspects of the commercial department so that he will be able to replace Brodsky in future. When Zelenko becomes able to handle the department, it is possible to think about firing Brodsky. These steps should be communicated with the chairman and the managing board. This is so because if Brodsky is forced out at this time, it will be difficult to find another suitable person to replace him. In fact, placing Zelenko as the sales director will not help improve the performance of Brodsky as he...
The following paper will present the study on Wolfgang Kelleraims.The aim of the study is to analyse the following questions:
• What is your assessment of Brodsky’s performance? Does Brodsky fit this job?
• What are the underlying causes of Brodsky’s performance problems?
• What actions should Keller take upon returning to Kiev?
• How effective has Keller been as a coach to Brodsky? Why?
• How would you evaluate Keller’s performance as general manager?
• What are the implications for Keller’s development as a leader?
• What does Keller find on returning to Kiev following his assignment in Brazil? Why has Antonov turned on Keller?
• Why did Brodsky change during Keller’s absence? What should Keller do now?
• Does Keller have a future with Konigsbrau? What does he need to learn? What can he do to ensure he learns it?
• What else does Keller have to do to fulfill his objectives? ...Download file to see next pagesRead More
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