Is the green movement sincere or just a popular fad - Essay Example

Is the "Green Movement" Sincere or Just a Popular Fad? People have argued that going green could be just another fad. They believe that economic slumps will be an obstacle to achieving the objective of the movement. People find it difficult to pay an extra amount for something they claim to be organic food. They will in no time deviate from green products and this will cause an end to green revolution. This is what makes the green movement a fad (Miller, 2010). The movement is geared towards attaining an eco-friendly environment.

However, to some people, it is a way of putting their business operations within the revolutions. They do not have any positive impact to the movement. Consumers and environmentalist have difficulties in differentiating retailers who are sincere in environmental matters and those who are acting in pretence.There seem to be a number of people who are not genuine in the green movement. This leaves one with the question whether green has to be accompanied with pretence. However, insecurity has been sighted as the major reason of pretentiousness in the green movement.

He said that people get pretentious to hide their insecurities. For example, if one doubts their own greenness, then it is obvious that others are conscious about their effort in making the environment green (Miller, 2010). Another thing that makes the green movement a fad is the fact that people are out to looking good without doing anything constructive. They instead embark on criticizing effort of other people who are working towards a green environment. They want to cover their insensitive lifestyles so that they cannot be questioned.

This can be said to be an intimidating the intellectuals.Going green is a very important innovation to the environment. However, it got some elements of fad that need to be eliminated for it to be successful. The first is that people should stop labelling. Instead of going around telling people that they are environmentalist; let their actions tell of it. The second one is to be confident about the environment. Understanding the importance of a healthy environment will enable people to be confident of the environment (Miller, 2010).

The third is to remove from our minds the notion that one can go green only by buying something. On the contrary, going green can be achieved in many other ways other than purchasing products. Last but not least, one should consider himself as part of the solution. This ensures that every person feels responsible and accountable for what happens to our environment. This is regardless of our gender, religion, political affiliation as well as social and economical positions. It is true that the green movement is a fad.

However, it can be an essential innovation. The only way we can achieve the objectives of the green movement is by dealing with the fad elements in the movement. This should not be left in the hands of the government and retailers only. Everybody should part of it. The public should be aware of the retailers who are pretending to be going green while exploiting their wallet. Theirs is a profit making project rather than improving the environment (Miller, 2010). In conclusion, this article should be read by everyone.

This is because contribution of all people in the world is needed to achieve the goals of going green movement. Clear understanding of the fad elements and how to overcome them is essential. Without this, going green will forever remain a fad.ReferenceMiller, D. A. (2010). The green movement. Detroit: Green haven Press.