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The image text vividly demonstrates logos by engaging us in a reasoned discussion about parent-teacher or father-son relationships (Pursuit of Happiness). It seems to recommend an appropriate model which is to bring along with us everyone who brings happiness and means the world to us. Also, the photo demonstrates a huge and tall parent (Pursuit of Happiness). This can be analyzed to imply strength and protection. On the other hand, the undersized son does not necessarily symbolize the opposite. Rather, the small son embodies an image of security. The father looking down on the son might also mean a person watching over their treasure. Furthermore, the son looking away is likely to create an image of a little person content with the protection they receive and enjoy. As discussed, there is a more subtle message underlying the image text.
Pathos is the next rhetoric device in discussion. Pathos entails all the possible feelings a text-image inspires in the audience. In this case, the son leaning towards the reassuring father creates a feeling of passionate love between the two. Another imperative aspect is the emotions expressed in their faces. The father is half-smiling while the son wears a broad smile (Pursuit of Happiness). The suggestion is clear. The individuals share immense joy. The same feeling is passed on to the attentive members of the audience.
The devices to be discussed next belong to the second set earlier referred to as ‘visual’ devices. What is meant by that is that they are perceived best by the eye. First on the list is foregrounding/ back-grounding. In the background, we can see the sun disappearing around the point just below where the pair are clutching hands. This is a symbol perhaps of retiring to a place of comfort possibly home after a long and tiresome day. Also, in the background we can see a city (Pursuit of Happiness). It implies these are individuals seeking the comfort of home after maybe a
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“Analysis the Poster of the Pursuit of Happiness Essay”, n.d. https://studentshare.org/english/1591404-analysis-the-poster-of-the-pursuit-of-happiness.
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