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The Propaganda of Commodities - Assignment Example

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Propaganda is one of the important weapons used by the modern advertising world, for its relentless war in the consumer market to get a firm foothold for a particular product or for a group of products. “Advertising,” said Calvin Coolidge “is the method by which the desire…
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The Propaganda of Commodities
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Download file to see previous pages The modern manufacturing processes for mass production of commodities and the necessity to create ever-increasing demands need to function tandem. The article throws light on the necessity to create a solid demand for the avalanche of new products that engulf the market and prepare the mind of the consumer to accept them, whether his requirement for such goods is genuine or not.
As a consumer, I take this article as a warning to keep check on my expenditure. I have seen many advertisements that appeal to my emotions and a want is created, which is not there before the contents of the advertisements begin to cast influence. Lasch provides the specific warning to the gullible consumer and he writes, “The American economy having reached the point where its technology was capable of satisfying basic material needs, now relied on the creation of new consumer demands—on convincing people to buy goods for which they are unaware of any need until the “need” is forcibly brought to their attention by the mass media.”(431) So I make it a point to ask a question to myself whenever I visit the super markets, whether I need this product? Whether it will contribute to the happiness and welfare of my family? The famous author Bernard Shaw is asked once, why he visits the market regularly but never buys anything. He replies that his purpose is to verify how many new products have arrived that he doesn’t ...Download file to see next pagesRead More
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