A Software Application - Essay Example

However, the majority of potential clients should become interested in the product. This first interest, followed by a desire to learn more, will lead to sales.

The three major media to communicate with the audience would be the Internet, TV, and print advertisements. Using the Internet and print communication means will provide access to the attention of the target audience since it is possible to choose in which particular print and online publications to place the message. TV ads will, in their turn, spread the message across a large number of people – that would be mass advertising.

The specific pieces of information to give to the audience would be:

• Information about the product itself, its benefits, and major features
• Information on the usefulness of the application for daily financial planning
• Information on where and how to learn more about the product