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Redesign Project - Essay Example

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Whenever something is designed, whether it be a website, an advertisement, a multitude of related materials or even the product being sold itself, one of the most important considerations, and often the most overlooked, is typography.
Type is more than a necessary evil, it is…
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Redesign Project
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"Redesign Project"

Download file to see previous pages Plainly speaking, typography can make or break your presentation, regardless of the medium or the message.
Thanks to today’s computer and graphics technology, not only is there a multitude of typestyles available, but some programs allow users to create their own unique typestyle. This ability should be used with great restraint since too much of a good thing is, well, too much.
Regardless of what style of type is selected by a designer or design team, it should be understood that the design of type, and even the overall design, should be more than just a passing judgment of the designer. When deciding on a format, it is important to determine what will work best with the target audience, not what the designer likes or dislikes personally. Every presentation of an ad, website or other medium should undergo an evaluation by a representative sample of publics that it is intended for. Unfortunately, due to time constraints and other factors, this step is often not taken.
To better illustrate my points, I have selected two website home pages that I believe illustrate not only problems, but opportunities. First, I would like to consider is Pennsylvania’s Low Income Home Energy Assistance Program (http://www.acf.hhs.gov/programs/ocs/liheap/)
From the moment I saw this website, I had to wonder how effective it was in serving its audience. First of all, we must consider who the intended audience is for the programs the website promotes, Although it is true that there is a general audience that it might serve, the first issue to me is the size of the type. The size seems to me to be too small to be seen by older people who are most likely to suffer from lower visual acuity. For this same reason, I am also leary of the color of the type in the center of the site.
Another issue I have with the design of this website, is the applicability of ...Download file to see next pagesRead More
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