Rhetorical Triangle - Ethos, Logos, Pathos - Article Example

I first exhibited the trustworthiness of the firm by highlighting the past record of the firm, the number of electric motors sold and providing testimonials of clients who have been satisfied with the motors. Once trustworthiness had been established, I moved on to creating similarities with the client as it is very important that the client identifies that he has a problem that needs to be solved. This I did by surveying the type of motor they were using and the problems faced in its operations. I finally completed my sales pitch my emphasizing my personal reputation. I provided links of clients to whom I have sold the motors; emphasized how I go the extra mile to ensure proper after-sales service even though it was not my job. Thus I used ethos in order to sell electric motors.

To use logos we might cite facts and statistics, historical and literal analogies and try to appeal to the good sense of the listener. An example of where a logo has been used by me was the Green Peace fund collection campaign. People are generally reluctant to give their hard-earned money; so I had to start by explaining to them the danger our environment is presently in; I cited figures and logical arguments which told them the harm that global warming had done and how our children are sure to inherit a bleak future. By doing this; the good sense of the listener was persuaded and I tried to make him do something for the environment in which he lives.

Logos and Ethos will not be as effective in this situation as an emotional appeal is.