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Trangle - Article Example

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I used ethos while working as a sales consultant for a firm which used to sell electric motors for commercial purposes. I first exhibited trustworthiness of…
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Trangle

Download file to see previous pages... This I did by surveying the type of motor they were using and the problems faced in its operations. I finally completed my sales pitch my emphasising on my personal reputation. I provided links of clients to whom I have sold the motors; emphasised how I go the extra mile to ensure proper after sales service even though it was not my job. Thus I used ethos in order to sell electric motors.
To use logos we might cite facts and statistics, historical and literal analogies and try to appeal to the good sense of the listener. An example of where a logo has been used by me was the Green Peace fund collection campaign. People are generally reluctant to give their hard earned money ; so I had to start by explaining to them the danger our environment is presently in ; I cited figures and logical arguments which told them the harm that global warming had done and how our children are sure to inherit a bleak future. By doing this; the good sense of the listener was persuaded and I tried to make him do something for the environment in which he lives.
Pathos is usually an emotional appeal where we try to invoke sympathy, anger or any other emotion of the audiences. Pathos is used regularly by me in trying to get a girl to go out with menthe general strategy is to get a lot of sympathy from the girl whom I like so that she goes out on a date. Once a feeling of pity or sympathy comes; the girl finds it difficult to say no to a date. Logos and Ethos will not be as effective in this situation as an emotional appeal ...Download file to see next pagesRead More
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