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Businese - Essay Example

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Basically, a genre is described as a category of art, film or music among other factors (DeFleur & Dennis, 161). As such, this paper seeks to discuss different factors that characterise the genre of Hip Hop music. The paper starts by outlining the audience of this genre and the main part of the paper will focus on aspects such as characteristics of the audience and factor like what they do with the genre…
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Download file to see previous pages Hip Hop music is different from the other music genres in many respects. The beat is specifically targeted at the young and energetic youths who still enjoy dancing and listening to fancy music. The targeted audience for Hip Hop music is also characterised by similar features such as interests, dressing as well as preferences. According to TSMITHCHS (2013), “People who listen to R&B/hip hop music listen to radio and TV stations such as MTV BASE, Radio1 Extra and Kiss.” The programmers of these specific channels design their content with the aim of fulfilling the needs and interests of the young urbanites. The other interesting facto about the targeted audience of Hip Hop music is related to the aspect of dressing. The youths mainly prefer trendy, fashionable and designer clothing. These youngsters mainly prefer to buy their clothes and footwear from reputable brands such as Nike, Adidas, Hugo Boss, Prada and Giorgio Armani (TSMITHCHS, 2013). These youths also like to wear stylish and high fashion clothes that are often associated with celebrities. Generally, the youths belonging to this category are more interested in their presentation and appearance more than anything else. The other important characteristic of the targeted audience is that this group is comprised of young adults who are working on either full or part time basis. These people are no longer dependents and they can afford to buy what they want on their own. The group is also characterised by people who still enjoy going to clubs and the majority of them are still at the stage of experimenting quite a number of youthful things. The genres of Hip Hop music are written by artists who are still young as well and they also have similar interests with their targeted audiences. The writers of these genres also wear designer fashion with expensive labels. They are the ones who influence as well as shape the behaviour of the targeted audiences. These people are often viewed as role models by the targeted audiences and they try to emulate their behaviour as much as possible. The writers of Hip Hop music also prefer to play live shows in places such as nightclubs which are frequented by many young people. The youthful behaviour is still evident between both the writers as well as target audiences of the genre of Hip Hop music. The targeted audiences for this particular genre mainly use it for entertainment. The young and energetic youths can dance to this kind of music the whole night and they find this so exciting. The audiences also enjoy the lyrics portrayed in different songs. Apart from playing the entertainment role, Hip Hop music is also comprised of messages that are designed to fulfil the needs of the targeted audiences. In some cases, the lyrics are comprised of love messages and the beat is presented in a unique way. The targeted audiences also use this particular type of music to create a culture and identity different from other groups. These people are also known as urbanites or bingers in social circles and they wish to maintain the culture of this cliche. The tastes and preferences of the listeners of Hip Hop music is different from any other group. Essentially, the listeners of Hip Hop music want to portray themselves as unique and a special group comprising of people who are so special by virtue of their preferences and interests. These people also feel that their ...Download file to see next pagesRead More
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