Recommendations and Strategic Message - Essay Example

One front desk staff can lead to many problems, which include the hotel’s lack of modern technology facilities to increase service provision. For example, lack of speed hinders the outcome of the check-process thus translating in poor output performances, which further lead to a reduction in profit margins (Mackenzie, 2011). Arguably, it is evident that guests pay for the established amount of money to have these services, and they remain extremely dissatisfied whenever they are unable to acquire those services profusely.

According to the amassed observations, Grant Hotel is the main competitor, and it seems to be doing better in speed than Baldwin Hotel (Tripadvisor, 2013). Convincingly, the situation persists because Grant Hotel’s management assigns at least two receptionists at the front desk in each shift. Contextually, the internal and external strategic criterion that seeks to correct such failures in the front desk would be the appropriate resolution to acquiring the profitable outcomes, and increased clientele in the organization.

The approach coincides to the hotel’s values and objectives. The Grant Hotel’s front desk is able to serve two guests in every single check-in process, a strategy that acquaints the hotel an advantage to avoid queues while still saving time (Hotel Internet Marketing, 2013). Baldwin Hotel room key system is causing a problem for the slow check-in. The accommodation system further faces inefficiencies that emanate from the key-handling system of the hotel. Mainly, the key-handling system in Baldwin Hotel is not connected to the point of sale (POS) system that enables the staff to be certain of the accommodated rooms.

Consequently, the duration that each of the guests accommodates the rooms shall possibly pilfer (Mackenzie, 2011). Therefore, inconveniences would in the process of executing charges that each would be expected to pay to the accounts department. Recommendations and strategic message Baldwin Hotel is unable to preset the keys before the time of accommodating other guest thus; there exist misconceptions and dire interruptions because the staff tends to confuse the billing system. On the other hand, Grant Hotel has keys preset and ready to be issued to the guest when they just check-in, a variable that serves as a competitive advantage since the customers are able to get the keys without feeling any form of distress (Tripadvisor, 2013).

The process further leads to increased speed by handing the keys to the guests after their check-ins as opposed to Baldwin Hotel, which holds the guests in waiting after their completion of the check-in process. The highest rate of competition in the San Francisco market from Grant Hotel has further suppressed the hotel management’s efforts to acquire the desired profit turnover and consumer population. Presumably, it would be advantageous to the hotel for the check-in process to be incorporated with POS system, which would ensure prompt updates of every process in the hotel’s reception.

Imposing a hiring process of another employee, Baldwin Hotel would be aiming to accrue benefits since it would be able to save its