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Factors and Criteria That Determine Which Brand of Mobile Phones Will Top Today and Which Brand Will Peak after That - Essay Example

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This paper talks that the mobile phone industry refers to the sector of the economy that deals mainly will production and distribution of mobile phones. The mobile phone industry, also known as the Cell phone industry has had a high growth rate globally over the past few years. …
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Factors and Criteria That Determine Which Brand of Mobile Phones Will Top Today and Which Brand Will Peak after That

Download file to see previous pages... Each cell phone company tries hard to produce cell phones that are acceptable to most consumers in order to gain a better share of the market (Kushchu, 2007). This competition has led to great innovation that has seen mobile phones with great features such as MP3 and video players, cameras, wireless internet, games, and application among others playing a significant part in attracting more customers. Mobile phone innovation has come a long way and the future still looks bright, with the innovation of smart phones taking the mobile phone market by storm in the recent past. Changing consumer needs over the years have been very fundamental in the revolution of the mobile phone industry (Kerlinger, and Lee, 2000). Initially, mobile phones were only used for voice communications and text messages. With time however, consumer needs begun to influence the industry to change as companies sought to bow to consumer demands. Consumers prefer mobile phones that allow them to share information and other multimedia devices such as images and music, have internet access and entertainment. Global mobile phone sales account for up to 60% of all electronic sales (Liu, 2002). This implies the growing demand for mobile phones across the world. With thousands of mobile phone manufactures and different brands around the world, consumers are spoilt for choice over which brands to buy. There are however various factors that determine consumer decisions on which cell phone brands to purchase. It is these factors that determine which mobile phone brands will be at peak at any given time. Mobile phone brands that have the feature that consumers want are likely to stay at the peak of the industry as compared to...
This paper approves that global mobile phone sales account for up to 60% of all electronic sales. This implies the growing demand for mobile phones across the world. With thousands of mobile phone manufactures and different brands around the world, consumers are spoilt for choice over which brands to buy. There are however various factors that determine consumer decisions on which cell phone brands to purchase. It is these factors that determine which mobile phone brands will be at peak at any given time. Mobile phone brands that have the feature that consumers want are likely to stay at the peak of the industry as compared to less innovative brands. Despite selection of mobile phones being a subjective issue with most consumers having different opinions, there are various factors that are common to a majority of consumers. These include price, value of the brand, interface of the cell phone, and properties and features of a mobile phone.
This report makes a conclusion that best selling mobile phones are the ones that meet the demands of consumers with regard to the factors identified above. The factors affecting consumer demands for cell phones are likely to change from time to time in to the future as the technology environment changes. The key factor to determine which mobile phone brand will be at peak, both presently and in the future is the fact that only those brands that respond to consumer demands at any particular time will be best selling brands. ...Download file to see next pagesRead More
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