Factors and criteria of choice - Essay Example

It has happened in 14 years that the mobile phone giant Nokia is not toping the annual cell phone sales chart, whereas it is Samsung which has replaced Nokia and has become the world’s number one mobile phone selling brand in the world (LAM). The technology advances on everyday basis. New features are added everyday in mobile phones to make them more attractive. The total revenue generate annually by the mobile company is $100 billion. However the profitably of the mobile phones companies depend on their ability to develop more innovative product, with offering higher quality and affordability to the consumers.

This research paper highlights the features that the mobile phones need, in order to maintain their present and future position in the mobile phone market. Explanation The advancements in technology have helped in the development of several significant and useful features in the mobile phones. These features provided by the mobile phone companies’ help in deciding that which phones will occupy the market share. The mobile phone tour guide present in some of the phones help people in finding a place.

This can be a useful feature for tourist who visits other places. This phone technology is more appropriate than the paper guide. Near field communication technology allows the mobile phone to connect to other wireless device present at some distance and transfer data, which ranges from pictures and songs to payment and other important information. Phones embedded with NFC chips can be used as electronic identity cards or debit cards. The phones with NFC chips can be quite effective in futures.

The NFC devices manufactures must work in collaboration with VISA to come up with technology that would make life easier for customers. Mobiles programmed to allow users to download different application are the one that users prefer the most. These application may consist of Skype which allow users to make call to other people having Skype application in their phones, present anywhere in the world. The phones supporting downloadable application also support large amount of data as the size of the application can be as large as 550 KB (Sen).

Camera is the key factor that costumers consider while purchasing a mobile phone. Phone with the ability of capturing pictures; occupy almost 40 percent of the market share. However the camera feature of mobile phone is not enough for customers. They want camera with high definition and several other features that are present in advance digital cameras. The mobile market is now saturated with camera phones, people nowadays prefer to have a picture capturing device in their pockets. The other significant feature that people prefer in camera phones include 3G network.

This advance form of network support the highly advance feature of mobile phones providing more storage to the customers. The 3G networks not only allow the users to captures memorable moments but it also allow users to share it with their family and friends. Other important characteristics of the 3G networks includes the transmission of data at 38 K bps, improving image quality up to 330,000 pixels and it allows the internal storage of mobile phone to grow so that the users can save a dozen photos at a single time (Garside and Arthur).

The major complaints that are faced by the telephone companies are mostly related