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According to Teitel, the interest of the internet users end up pursuing them as opposed to the natural means in which one should adequately pursue his or her interest. It is common to notice that internet users spend their time through information that has no relevance to their interest, most of which is filtered by the search engine provider based on the button clicked. Through these controlled results, the information we get from such results are narrowed and reduced, not because we were interested in less information but because the internet gives us such.
Through this, our knowledge, opinions and views of different events that interest us are narrowed while those that are of little importance to our lives are provided in abundance. As a tool that has all the potential to increase our knowledge and views on different world news and events, Teitel believes that narrowing this information increases boredom (Teitel, 2013). Search engines have the ability to guess what an individual wants to search for from the internet and this according to the developers makes life easier when using this tool.
When you begin searching for any item from the Google search engine, several suggestions crops up which are meant to guide your search and premeditate which sites you are supposed to visit. This makes life boring because the information we end up reading and gaining interest in is not exactly our initial interest. Teitel argues that no one has an idea why the internet and its search engine narrows our information and guides our lives through sites that have spam like information. Communicating through using the emails has not been spared either as internet developers use this too to shape our opinion and control the range of information that reaches us.
Teitel argues that if for instance you mail your friend concerning one dream you have had for long concerning one Christian Grey, pop message on sadomasochistic romance will be sent to you in streams (Teitel, 2013). The original mail had no expression of interest on the information that are now sent neither did it mention anything concerning romance. The internet fills the blanks on your behalf and sends you direction and assistance despite the fact that you never indicated that you needed any.
In life, we eliminate what we do not need whenever we feel like we should and this includes friends, events and information. This has however stopped because the internet can be able to gauge what we need and what we don’t thus purging all that it deems unnecessary in our lives and sending all it deem needed in our lives in abundance. The lack of personal control created by the internet and its discriminating way of informing us makes it quite boring and irrelevant in some levels of our lives (Teitel, 2013).
The internet has a filter bubble tendencies of purging all the information it deems unnecessary in our lives and presenting the filtered information to us without our due consent. If you are a conservative and some of your social media friends are liberal, the internet will able to determine your inclination and thus reduce your access and interaction with your liberal friends without your consent. Pariser, a co-author with Teitel argues that once she stopped clicking on her conservative friends on Facebook, the profiles and newsfeeds of most of these friends began to disappear, meaning that Facebook preprogrammed algorithm
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