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Internet Marketing - Essay Example

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As such, companies have shown a lot of keenness in modernizing their marketing strategies to match with the new marking…
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Download file to see previous pages The article will lay emphasis on transactional e-commerce sites on which subscribers use to embed their products as a marketing strategy. In addition, the article will analyze various models on which web hosts make earning from sellers and other subscribers.
Marketing is an organizational function that involves the process of creating, communicating, and delivering utility to consumers. In addition, it entails the function of managing customer relationships in ways that is of benefit to the organization. (Reid & Bojanic,1996, p.8).
This means that Marketing is defined as the process of communication that occurs between sellers or institutions and customers about the value of some product or service with purpose of selling this product or service.
A long of the years the marketing methods has changed and improved and actually Internet Marketing and Electronic Marketing are ones of the methods more used by sellers to interact with their customers or potential customers.
Internet Marketing involves the strategies used by a company to market its product or service online and this marketing strategies include search engine optimization and search engine submission, customers’ needs and wants, copywriting that encourages site visitors to buy these products, website design strategies, online promotions/ offers, reciprocal linking that allows customers contact sellers, and email marketing to attract customers for a specific business.
Internet marketing allows a business without be influenced by the time, is not necessary worry about store opening hours or employees overtimes payments and became more comfortable for customers because they can access your products at any time and place orders when it is convenient for them.
Marketing products on the Internet also costs less than marketing them in a physical retail outlet or store, where usually involves costs of property rental and maintenance and bring ...Download file to see next pagesRead More
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