We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Observation study - Essay Example

Comments (0) Cite this document
Summary
The effectiveness of customer service at Tim Hortons cafe, Buffalo Rd, Rochester, NY: An Observation study Grade Course (9th, Nov 2013) The effectiveness of customer service at Tim Hortons cafe Buffalo Rd, Rochester, NY: An Observation study Abstract The following qualitative study, in the form of an in-the- field observation, focuses on the customer service delivery to the customers of Tim Hortons cafe…
Download full paper
GRAB THE BEST PAPER
Observation study
Read TextPreview

Extract of sample
Observation study

Download file to see previous pages... Introduction Tim Hortons cafe is one of the most populated cafe in the New York region. There are various branches of the cafe in New York area, and still several in the Rochester region (Nelson, 2009). They emanate from a chain of business cafes operating under the same name from Canada. In the USA, Tim Hortons cafe has opened over 800 branches. Tim Hortons cafe, 1508 Buffalo Rd, Rochester, NY 14624 is one of the cafe from the Tim Hortons chain of cafes (Craves, 2007). Methodology To be able to determine why Tim Hortons cafe has many customers than many other cafes and restaurants in the region, a structured qualitative observation methodology was applied. In this study, 45 minutes of full-time observation were utilized, during a Wednesday evening, starting 5: 30 pm to 6:15 pm. The location was particularly selected due to its popularity, as well as the access, since it is situated on the Buffalo road. Structured observation entailed the observation of different activities within the cafe, including the way the customer arrive and leave the cafe, the time taken since a customer’s arrival to the time the customer is served, and the nature of the service that the customers in this cafe are offered. ...
en, since the pre-selection of some participants would render the study skewed towards the desirable characteristics and relationships between the employees and the customers. Therefore, a random sampling method of participants was applied, to ensure that the observational study will be accurate and no desirable social characteristics are elicited on either the customer participants or the employee participants. The selected participants were representative of every aspect of demographic characteristics. Thus, the participants were selected from different ages, gender and racial groups, as well as perceived different economic classes. To establish why customers like Tim Hortons cafe, the researcher looked for the following: 1. The arrival and departure rate of customers 2. Customer-to-employee relationship in terms of language and communication 3. The service time gap between when the customer arrives and when they are served 4. The opening and closing schedule of the cafe 5. The pricing strategy of the cafe Data and Measurement For the purpose of accuracy of the data collected, the data measurement applied two methods, namely structured observation as well as brief interviewing. This combination was resulted to, after a session of debating that found that observation alone was not adequate for the nature of the study, since simply observing the atmosphere of the cafe, the nature of the relationship between the employee and the customers, as well as the pricing of the cafe would not give plausible and adequate information regarding the other innate reasons that attracts the customers to the cafe. Therefore, interviewing was resulted to, as a complimentary method, to compliment the information obtainable through observation, for the sake of clarification and certainty, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Observation study Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/english/1491511-observation-study
(Observation Study Essay Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/english/1491511-observation-study.
“Observation Study Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/english/1491511-observation-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Naturalistic Observation Study
Location of the Observation Location for observation chosen is a kindergarten school in downtown. Observation Date November 5 2011 Subject’s Age and Gender Below 5 and Female Length of Observation Around 3 hours An observation is aimed at finding about some of the behavior aspects of the kid when he or she is not with the parents and performs several functions of learning.
3 Pages(750 words)Essay
Child Observation
Through the observation, information on any weak areas in the development of the child will be established. The study was administered through observation, because children of the subject’s age are less likely to respond well to written tests and examinations.
4 Pages(1000 words)Essay
Observation Study of a Coffee Shop
This observational study is focused on the behavior of patrons in at a Starbucks coffee shop. One of the reasons for the study of this location is that I have a passion for coffee, as well as the coffee experience. The second reason had to do with the practicality of the study; behavior of students in a coffee shop near a school can be observed easily and readily.
7 Pages(1750 words)Essay
Participant Observation
The participatory observation took place on 16th Saturday, in the morning from 9.30 to 11.30 am. The following is an extract of participatory observation that took place at a local cafe on Saturday. Since it is a weekend, many people visit the cafe, which is the only cafe in the town.
3 Pages(750 words)Essay
Raising the Minimum wage in the state of Illinois
The minimum wage in Illinois, currently $7.50 per hour, should be increased so as to lift thousands of families above the poverty line, boost the economy and make businesses more productive. The minimum wage law
10 Pages(2500 words)Essay
Brief participant observation or ethnographic study
It does not only satiate the birds and cattle of the local people, but it is also the cardinal source of water supply for the crop-fields near the river. This tendency of the river water is considered Holy by the Hindus who have faith in the water. Hindus
2 Pages(500 words)Essay
Naturalistic Observation Study
My friend and I went outside to make sure everything was alright, and I thought this might be a good opportunity to do my naturalistic observation assignment. We asked the mother if it would be okay for us to watch the children play together, to
3 Pages(750 words)Essay
Risk Mangement
While these two practices are significantly different, they are characterized by a close link and relationship due to the manner in which they are practiced in insurance and risk management. The difference between the two practices is derived from their actual application in
2 Pages(500 words)Research Paper
Observation Mini-Study
he mainstream whites occupy comfortable seats placed spaciously and closer to the counter, while the rest of the population are forced to take back seats, most of which are less luxurious and are packed close to each other. This research was conducted to determine whether the
2 Pages(500 words)Research Paper
Observation
These tremendous changes astonish parents and caregivers. Therefore, it is important to study, learn, and observe child development since it enables people appreciate the physical, emotional, social, cognitive, as well as, educational
6 Pages(1500 words)Essay
Super sleuth supermarket observation study
The improvement and development undertaken by Tesco has helped them to expand their operation and cater the needs of the people which were very difficult to serve previously. Tesco main objective as a supermarket is to fulfill the needs and requirements of
4 Pages(1000 words)Essay
Let us find you another Essay on topic Observation study for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us