Ways To Improve Starbucks' Services - Essay Example

Indeed, Starbucks needs to drastically change the way they distributes their service so as to increase customer satisfaction to remain competitive in the particular industry. Starbuck was founded in 1971 as a Seattle coffee bean retailer and roaster and since then has expanded quickly. Thus Jerry Baldwin, Gordon Bowker and Zev Siegel obtained the idea from Peet Alfred(of the famous Peet’s coffee)/.Initially the store just sold coffee making equipment and coffee beans as opposed to selling drinks, of which they have become popular globally.

After a decade, Schultz Howard was contracted as a Director of Retail Operations and concluded that they ought to be selling drinks instead of machines and beans. Failing to convince the owners, they parted ways and Howard started the II Giornale series of coffee bars in the year 1986. The following year, Baldwin and company decided to sell Starbucks to Schultz who immediately changed the name of his II Giornale locations to Starbucks and began expanding. After dominating Seattle the chain of coffeehouses spread throughout the US and later on became international.

Over the length of time, Starbucks has been in existence, it has acquired and bought companies such as Seattle’s and Peet’s Best Coffee and taken over several locations of Coffee people and Diedrich Coffee stores. From 1987, Starbucks has been opening 2 new stores everyday on average. The first ever store outside of the US or Canada was opened in 1996 in Tokyo and it Starbucks still maintains a considerable presence in Japan even to date. Today Starbucks has been able to expand to more than 17,200 stores in more than 55 nations worldwide.

They have the biggest presence in the US, which has over 11,200 stores. Starbucks can be located in such diverse nations as Romania, Chile, Bulgaria and Bahrain. The very recent expansion took place in Budapest. Presently the overseas stores make up about one third of Starbuck’s