Nobody downloaded yet

Managing in the service environment - Essay Example

Comments (0) Cite this document
Summary
Name Subject Date 1. How has Starbucks changed since its early days? Starbucks was started by three men namely Gerald Baldwin, Gordon Bowker, and Ziev Siegl in 1971. The business was started as a small coffee shop in Seattle’s Pike Place market that was specialized in selling Arabica coffee beans to niche market (Moon and Quelch 2006)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Managing in the service environment
Read TextPreview

Extract of sample "Managing in the service environment"

Download file to see previous pages After some years as a partner, Schultz bought Starbuck from the original owners. Immediately after taking over, he continued selling coffee beans, cheap coffee beverages by cup and he employed well educated staff to run the stores and he managed to compete successfully with other coffee chains. In 1992, Shultz take the company to the public and many people laugh at him since few people in America take coffee. He went ahead and raised $25million in the offer, this enabled him to open more stores across the country. By the end o f 2002, Starbuck was the dominant coffee seller in North America. Since the company went public, the growth increased by 40%. The company was offering services to more than 21 million across the continent with over 5000 stores that are well established. 2. How the customer services are delivered at Starbucks The company has a policy called “Just Say Yes” which has empowered the company to give the best services to their clients even if it means going beyond the required rules and procedures. For example if the drinks spill and the client request to be refilled, it will be refilled. If the client doesn’t have cash and he wants to pay with a Check, he will be provided with a sample drink for free since the Checks are not acceptable (Moon and Quelch 2006). The company management believes that employee satisfaction leads to customer satisfaction. For better services, when a staff member is employed, he will have to undergo two types of training. The first training will focus on hard skills such as using cash register or mixing drinks. The company beverages are crafted by hand through a certain process to ensure that what is being produced is of high quality. The other training deal with soft skills, in this the employees are taught how to deal with the customers, for example having an eye contact with them, remembering their names, and welcoming them happily to the shops. The employees are provided with health insurance and stock options to even new employees (Moon and Quelch 2006). The company is also one of the well paying food chain in America. The company has the lowest employee turn over rates as compared to other food companies. The manager stability is also paramount since it reduces partner turnover and it enables the shops to perform better by recognizing regular consumers and giving personal services. 3. Customer’s satisfaction at Starbucks and how to improve its customer satisfaction. Starbuck customer satisfaction is commendable since it provide high satisfaction to customers. Customers get the best coffee coming from different parts of the world like Africa, Asia pacific and American regions. The employees has been trained on soft skills that will help them handle customers better, this make the customers have the best time in the shops since they are highly welcomed and employees talk to them to ensure that they are satisfied. In the shops if they encounter any problem in the mode of payment, they are given sample beverages for free. Starbucks can improve customers’ satisfaction in different ways, one is consistency. The company should guarantee consistence in product taste and quality. This consistency should be driven by very high efficient coffee processing machines which are in a position of producing blended coffee without disturbing customers with noise. Secondly, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Managing in the service environment Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Managing in the service environment Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/management/1470526-managing-in-the-service-environment
(Managing in the Service Environment Essay Example | Topics and Well Written Essays - 750 Words)
Managing in the Service Environment Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/management/1470526-managing-in-the-service-environment.
“Managing in the Service Environment Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1470526-managing-in-the-service-environment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Managing in the service environment

Managing in the service environment

...Topic: “To Study the Service Quality of a Hospitality Organization”. (MGT 306) Managing in the Service Environment Services sector comprises a significant proportion of the GDP of developed and developing countries in the world. And the importance of services sector in the world economy continues to grow. Example: India’s services sector growth rate is substantially higher than the growth rate of manufacturing sector. With the development of new technologies service producing is not limited to the local markets. Nowadays exporting of services is an expanding business. India is currently...
7 Pages(1750 words)Essay

Managing the Learning Environment

...that they could not be objective. when they feel overwhelmed or unsure of how to proceed with it. The organization should have counseling and psychological services, student health services, conduction of meetings, student mediation and conduct and many such arrangements to overcome the situation as an easy task. Thus organization plays a major role to overcome the disruptive behavior of the student and managing a co-operative and friendly learning environment. What is a group It has many definitions till now and there have been considerable debates about its merits. a group can be defined as a number of people who are in face to face...
10 Pages(2500 words)Essay

Managing Customer Service

... loyalty is of primary importance for the long term financial prosperity of a business or any organization. The modern times we live in have forced customers to demand more and more from the service industry. What is more, they have even higher expectations of the products and services that they have paid for. Cook (2008) guides the reader through the customer service system and tries to establish an understandable focus on the customer service companies. Cook (2008) develops a sustainable customer service management emphasizing controversial strategic and practical aspects of the customer care area. Both gaining customer commitment and stimulating employees can produce an outstanding service for the corporation and to ensure... elaborates...
8 Pages(2000 words)Literature review

Managing the Environment (MEWK3 DQ1)

...and Keller said that a brand may associate itself with other entities that have their own associations (2008, p. 272). Specifically, "[t]he brand may be linked to certain source factors, such as the company (through branding strategies), countries or other geographical regions (through identification of product origin), and channels of distribution (through channel strategy); as well as to other brands (through ingredient or co-branding), characters (through licensing), spokespeople (through endorsements), sporting or cultural events (through sponsorship), or some other third-party sources (through awards or reviews)" (Kotler & Keller 2008, p. 270). In this regard, it is the local bank which is in the best position to identify what...
2 Pages(500 words)Essay

Managing the National Health Service

...Managing the NHS Table of Contents Executive Summary The NHS is suffering from several issues of which the primary issue is management bloat that is caused by a large number of middle managers. The problem can be solved through the effective applications of three main solutions. The solutions are firstly to increase the level of empowerment within the organisation so that employees at lower levels and higher levels can take more of the decisions made by middle management. Secondly, to improve the use of technology to help communications and the chain of command within the NHS as well as the delivery of the services provided by the NHS. Finally and most...
17 Pages(4250 words)Essay

MANAGING INTERNATIONAL LEGAL ENVIRONMENT

...MANAGING THE INTERNATIONAL LEGAL ENVIRONMENT Context: Export trade transaction. Legal Systems: An Introduction The exporter is faced with very different, challenging situations and constraints in pursuing his business in foreign countries. First of all he has to understand the legal system of the country he is dealing with – whether the prevailing legal system is common law, civil law, or theocratic law. These shall be discussed below. The common law system is based on tradition, precedent, and custom and is found in Great Britain and its former colonies, and in the United States. Judges here interpret the law in such a way that the particular circumstances are considered in each case in the light...
6 Pages(1500 words)Essay

Managing international legal environment

...employees and insider trading issues in the host country legal environment. Further, managers of MNC also face myriad legal issues like product liability, workmen compensation and sexual harassment. A successful business manager employed in MNCs must able to (1) be familiar with legal issues that are entrenched in business decision (2) to make business decisions in an atmosphere of legal uncertainty (2) to communicate with the lawyers and make legal decisions. It is to be observed that many of the legal issues or dilemmas faced by the MNCs managers in the global environment have no direct answers. Hence, attorneys should ensure that they clearly...
8 Pages(2000 words)Essay

Managing external environment

...(PART A) (a) Discuss the Steps a Company Takes When First Established Like Survival Putting into account the fundamental uncertainties and volatility of a company in the markets of finance, it is thus impossible for an entrepreneur to rest assured that his/her company is free from any rapid and financial losses that are likely to bring it in its knees. Thus, to avoid this, corporate planning is called for to put up a stable firm, which is able to override all upturns and downswings in an environment of business. Here, the owners of the business need the services offered by professional planners for the survival of a business. Basically, the survival of a business requires strategies like; assets’...
10 Pages(2500 words)Essay

Managing in the service environment

...Why is timeliness a critical ingredient of quality service? Timeliness is a critical ingredient of quality of customer service in that it plays a degree of satisfaction with regard to the time allocation that is needed in the delivery of services. In essence, customer satisfaction is measured in terms of how consistence a service provider is, in making delivered to customers as they play a significant role in the market (Martin et al 3). What are the three components of service time? How is each defined? There are three components of service time that are crucial they include: availability of products, satisfaction of the customers,...
2 Pages(500 words)Essay

Two papers: 1- Research Report. 2- Source Assessment. And they are both about Utilization Of Sludge Gas

5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Managing in the service environment for FREE!

Contact Us