Nobody downloaded yet

Critical analysis about Land rover - Essay Example

Comments (0) Cite this document
Summary
Name Professor English Date Print ad Like Advertisement of Land Rover In the 21st century business system, product marketing has become a business strategy that organizations can no longer do without. Product marketing enables organizations to derive a positive attitude from their esteemed customers and to push their goods in the market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Critical analysis essay about Land rover
Read TextPreview

Extract of sample
"Critical analysis about Land rover"

Download file to see previous pages One of the superior methods of advertisement that has retained its significance in the market today is the print advertisement. In Print advertisement, an organization makes an appealing graphic of its products and posts it on a newspaper, billboard or even a magazine. Land rover is one of the print advertisement icons that have garnered a lot of attention from the public, winning more customers with each brand release over the years. This essay is a critical analysis of print advertisement as applied in the marketing of Land Rover. One unique characteristic of media advertisement is the use of catchy words and slogans that are aimed at attracting the public to the advertisement. Apart from the wording used, it is critical to pay keen attention to the font size and color design of the words as they define the readability of the advertisement. With a tasteful word choice and appealing color and font articulation, it becomes possible for an advertisement to capture the attention of its viewers [Rampur Para. 4]. The marketing strategists in the Jaguar Land Rover group have paid a keen attention to the language used to refer to their brands. ...
According to Rampur (Para. 1), while designing a print advertisement, it is crucial to pay keen attention to the graphical appearance of the media. The product must be captured accurately and in the most appealing manner to ensure that it elicits a positive attitude to attract the users attention. Research has shown that customer tastes are influenced by the attitude that the public have for a product and that use of appealing graphics is the way to create this attitude. Land rover advertisement can be termed as successful as far as the use of graphics is concerned and the reaction of the public can be observed from the attitude of the public today as regards the superiority of this product. In advertisement of the Land rover, the brand LR3 was captured in what seems to be a sunset, which gave this brand a shiny appearance that is very appealing to the public. Another element of effective print advertisement that the marketing strategists have paid keen attention is the use of non-verbal impression within the advertisement [Rampur Para. 3]. The Land Rover marketing team have as much as possible captured the unique features of this vehicle by using non-verbal impression in the image design. The unique feature of the land rover is its ability to move in all manners of terrain, whether smooth or rough, and its power to overcome mountains. In its advertisement, the image shows LR3 in a rough and mountainous terrain that creates the impression of the brand as a powerful one in all forms of the earth terrains. This kind of advertisement has enticed people in such kind of terrains to regard the land rover as the ideal brand for their use. However, key elements of print advertisement are missing in the land rover advertisement that would have optimized product marketing. It ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Critical analysis essay about Land rover Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/english/1488169-critical-analysis-essay-about-land-rover
(Critical Analysis Essay about Land Rover Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/english/1488169-critical-analysis-essay-about-land-rover.
“Critical Analysis Essay about Land Rover Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/english/1488169-critical-analysis-essay-about-land-rover.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Land Rover Sustainability Accounting and Accountability Analysis
The performance of the company affects the economy, society and the environment which is surrounding it. The performance of the company also has its bearing on the stakeholders of the company. So the sustainability report of a company should give a balanced and a logical representation of the performance of the company and extensive details of the factors which play a part in the sustainability of the company.
12 Pages(3000 words)Essay
Jaguar Land Rover plc
JLR was acquired by Tata Motors from Ford Motor Company in 2008. When JLR was acquired it was a loss making company. In 2006 Ford suffered the biggest loss in its history from this company. The company operates in UK at three production facilities where all products are primarily designed and produced.
8 Pages(2000 words)Essay
Jaguar Land Rover
The brand itself is a world's premier tag for luxury saloons and sports cars. Since 1948, Land Rover is already into manufacturing 4x4 wherein products were defined into segments based on operations. With United Kingdom having manufacturing facilities, the business employs more than 16,000 people which includes 3,500 engineers at two product development centers located in Coventry and Warwickshire.
2 Pages(500 words)Case Study
Critical Analysis Essay about economy
Ranked 12th in the 2014 Index of Economic Freedom, America drops from being designated as “economically free” to being “mostly
3 Pages(750 words)Essay
Jaguar Land Rover Management Report

The aim of the paper is to view and critically analyze the opportunity of creating a manufacturing facility in the USA in order to increase the company’s presence on the North American market. The decision will be analyzed from several perspectives including the basic decision making process, the changes in the supply chain management strategy.

21 Pages(5250 words)Essay
International Management - PESTEL analysis of company ( Jaguar Land Rover)
Political situations of UK and India are significantly different. In India, there is multiparty federal structure but in UK the political structure is different. As an organization the company
15 Pages(3750 words)Essay
Critical Analysis Essay about economic issue
The basic point of liberals and progressives indistinguishable is to upgrade the monetary prosperity of all men. We all need to see other men better off; better nourished, better housed, better dressed, better edu­cated, healthier and with better
3 Pages(750 words)Essay
The Jaguar Land Rover
The increasing demands of consumers have agitated the automobile giant to go a step further in inventing the electric car which has unique features. In line with this invention the existing supply management chains may not met the goals and hence, there is need for new supply chains to buffer the company from the ever-increasing competition from other players in the industry
18 Pages(4500 words)Essay
Jaguar Land Rover Management
Over the years, organizations have continued to identify and implement new strategies to ensure that they meet the needs of their consumers and reduce harm which may result from use of a product or service. In different industrial sectors,companies continue to use innovative tactics to develop standardized goods
16 Pages(4000 words)Essay
Land Rover Acquisition

The author analyzes the many problems that Tata Motors is facing, the reasons of the fall in the business of Tata Motors, and the effect of the Global Recession on the company’s performance in post acquisition. Because of the economic slowdown and resultant salary cuts and job retrenchments, there were many cases of defaults in loan repayments.

4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Critical analysis essay about Land rover for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us