Name Professor English Date Print ad Like Advertisement of Land Rover In the 21st century business system, product marketing has become a business strategy that organizations can no longer do without. Product marketing enables organizations to derive a positive attitude from their esteemed customers and to push their goods in the market…
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One of the superior methods of advertisement that has retained its significance in the market today is the print advertisement. In Print advertisement, an organization makes an appealing graphic of its products and posts it on a newspaper, billboard or even a magazine. Land rover is one of the print advertisement icons that have garnered a lot of attention from the public, winning more customers with each brand release over the years. This essay is a critical analysis of print advertisement as applied in the marketing of Land Rover. One unique characteristic of media advertisement is the use of catchy words and slogans that are aimed at attracting the public to the advertisement. Apart from the wording used, it is critical to pay keen attention to the font size and color design of the words as they define the readability of the advertisement. With a tasteful word choice and appealing color and font articulation, it becomes possible for an advertisement to capture the attention of its viewers [Rampur Para. 4]. The marketing strategists in the Jaguar Land Rover group have paid a keen attention to the language used to refer to their brands. ...
According to Rampur (Para. 1), while designing a print advertisement, it is crucial to pay keen attention to the graphical appearance of the media. The product must be captured accurately and in the most appealing manner to ensure that it elicits a positive attitude to attract the users attention. Research has shown that customer tastes are influenced by the attitude that the public have for a product and that use of appealing graphics is the way to create this attitude. Land rover advertisement can be termed as successful as far as the use of graphics is concerned and the reaction of the public can be observed from the attitude of the public today as regards the superiority of this product. In advertisement of the Land rover, the brand LR3 was captured in what seems to be a sunset, which gave this brand a shiny appearance that is very appealing to the public. Another element of effective print advertisement that the marketing strategists have paid keen attention is the use of non-verbal impression within the advertisement [Rampur Para. 3]. The Land Rover marketing team have as much as possible captured the unique features of this vehicle by using non-verbal impression in the image design. The unique feature of the land rover is its ability to move in all manners of terrain, whether smooth or rough, and its power to overcome mountains. In its advertisement, the image shows LR3 in a rough and mountainous terrain that creates the impression of the brand as a powerful one in all forms of the earth terrains. This kind of advertisement has enticed people in such kind of terrains to regard the land rover as the ideal brand for their use. However, key elements of print advertisement are missing in the land rover advertisement that would have optimized product marketing. It
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