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Argumentation: Research and Support - Essay Example

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Subject: 16 August 2013 Cyber Culture and the Digital Age With the advent of computer and internet technologies, the modern humans rely heavily on these media for entertainment, education, business as well as interacting with one another through means of social networking…
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Argumentation: Research and Support
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Argumentation: Research and Support

Download file to see previous pages... Cyber culture can be perceived as a “new cultural model” that emerges from the widespread use of internet, which has changed the “patterns of social relation, self identify and community” (Ardevol 2). The constant advances in digital technology also have made available a wide variety of devices such as I-pads, I-pods, smart phones etc that enable people to easily get connected to the internet due to which they constantly remain engaged with computers, internet and other devices. From desktops to laptops to handheld devices such as smart phones, modern technology has evolved at a tremendous pace and the ease and speed with which one can connect to internet encourages people especially youngsters to remain engaged with these devices for entertainment, communication, business and social networking. Thus, the modern humans have acquired a kind of overreliance on technology for every activity, which has made them addicted to it. The issue of addiction to computer and internet is more significant in the case of youngsters as this habit affects not only their studies and social life but health also. In the modern age of digital technology, people have acquired a cyber culture, where they engage in a wide variety of online activities and this entails a lot of negative impact on their lives especially in the younger generation. Most of the people in the modern day live in the cyberspace, which, according to Gibson (1984) as quoted in Bell (2007), is a “consensual hallucination experienced by millions” of users who rely on computers and internet for executing different activities in their daily life (2). Most of the communication today occurs through computer and internet. Similarly, people now a day rely on social interaction through networking sites such as Face Book, Twitter etc. The attitude of humans has changed drastically over the past few years and they have embraced in what can be termed as “cyber culture” which reflects in the everyday life of people. Dery (1992) as quoted in Bell (2007) defines cyber culture as a far reaching and loosely knit amalgamation of various subcultures, the common trait of which is the “subversive use of techno-commodities often framed by radical body politics” (4). Culture, in the general sense, is used to define the way of life of a group of people within a society and the manifestations of cyber culture becomes evident in the way in which people communicate with one another today, using digital devices such as mobile phones, voice chat, text chat, social networks etc most of which involves the use of computers and internet. Digital technology is the primary platform that offers today’s humans the gadgets used in their interaction, and young people use these dev ices more often for different purposes in their daily life. Ardevol (2005) traces the evolution of a cyber culture, which is a new model, through the rampant use of “internet as a tool” for the purpose of creating various components of a digital culture that has transformed the media forms to challenge the “mass media” concepts (2). Thus, young people in the modern day have acquired a different cultural norms and attitude that have changed the way people interact with one another. The advantages of the digital media are many, including the ease, cost effectiveness and quickness of communication, use of the internet and other technology in education and business etc. In addition, the use of technology also negates the ...Download file to see next pagesRead More
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