We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Communications 215 - Essay Example

Comments (0)
Summary
Effects of the Media Name: University: (A1) Most people believe that in their minds at least they have control and can think whatever they please. However, for Ezenberger the mind has become "industrialized" since the thoughts in every person's mind is "a product of society," (Berger, n.d); our thoughts are not our own…
Download full paper
GRAB THE BEST PAPER
Communications 215
Read TextPreview

Extract of sample
Communications 215

Download file to see previous pages... I agree with Ezenberger that the media has industrialized the human mind in the way that it has now come to influence our thoughts (Berger, n.d). In my own experience, whatever opinions I have on what is the best brand of toothpaste to use, or which shampoo gives the most silky hair, all come from what I have seen on television; without having access to a television, I would not have had these ideas at all. Moving onto how the media is "amusing" us to death, Postman believes that the main focus of television is to fill the human life with "triviality and incoherence," and to instill in us the belief that life is like some kind of circus show where the point is just to be entertained (Berger, n.d). For Postman, television is only instructing us what products to buy in order to bring excitement into our lives (Berger, n.d). While there are many television programs that try to educate viewers, I believe that most television channels have an agenda to simply amuse the audience and keep them in a sedated state where they do not care about the more important things in life. (A2) For Jameson, postmodernism entails a blurring of the lines between what is regarded as high culture and mass culture in modernism (Berger, n.d). Since postmodernism does not believe in metanarratives and is eclectic in the way it defines things, for Jameson postmodern art maintains no division between elite and popular culture, and that "anything goes," (Berger, n.d). The postmodern landscape is "degraded" in the way that it is composed of "schlock art" (Berger, n.d). I do agree that in the postmodern era there is a kind of art that eliminates the previous boundaries between elite and popular culture; for example, Marcel Duchamp constructed a ceramic urinal and passed this off as postmodern art, thereby blurring the lines between high and low art. (A3) Baudrillard's theory on the effects of media is influenced by the notion of simulacra; he claimed that in today's postmodern era which is dominated by the media, there are not true copies of something, there are only "simulations of reality which aren't any more or less "real" than the reality they simulate," (Mann, n.d). For Baudrillard whatever we see in the media becomes our reality, and seems more real than what is actually real. These simulacras, these images of things that do not exist in reality, become part of hyperreality. As Baudrillard rightly states, postmodernism entails " the death of the real," since we are connecting more and more with media where the content "merely simulate reality," and thus living in a kind of hyperreality that is not real (Mann, n.d). I can see this in the way that we relate to actors on TV; I myself have spent hours with my friends discussing Blair and Chuck's relationship in the TV serial Gossip Girl, as if we personally know them. There are often times when I feel I can connect to people from TV shows more than I can relate to my own family. This all shows that media has created a hyperreality with simulacras that we are now relating to more than we relate to real life. (A4) For Rheingold, a smart mob has emerged from the onset of mobile phone technology (Berger, n.d). Smart mobs are characterized as groups of people who can be rallied for social and political campaigning though the use of mobile ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing communications
In addition, organizations can reach their potential customers through several channels. Marketing communication is one of many tools via which an organization can market its products, ands this may be in the form of advertising, direct marketing, trade shows, seminars, websites, public relations, and sales promotions among others.
8 Pages(2000 words)Essay
Communications
The book’s subtitle gives the readers a more in-depth idea of what the book is about: “How the Way We Talk Can Make or Break Family Relationships throughout Our Lives.” As a conversational analyst, Tannen observes the different ways people communicate in relationships.
7 Pages(1750 words)Essay
Communications
Having a virtual team has its own set of advantages and disadvantages. For one, through the employment of a virtual team SWC will be harnessing the power of technology in order to minimize the cost of renting out an office space and will facilitate the use of diverse individuals around the globe.
4 Pages(1000 words)Essay
Business Communications
Daft and Wington (1979) used these observations to suggest that media have different language variety and the language variety needs to be matched with the task for effective communications. Various media characteristics theories have been developed to explain the choice of communication media for various purposes.
8 Pages(2000 words)Essay
Corporate Communications
Such centralization is vital if corporation wants to preserve the specific image in the eyes of buyers. The communications management helps streamline and integrate the company in a cost-effective manner. For many years managers were trying to find the most productive method to organize and control communications.
3 Pages(750 words)Essay
Communications
It might seem to be a wonderful assignment, going around the place in luxury cars, sitting in plush offices and having almost half the world dancing to your tunes. However, what one might not have realized is that the President of The
4 Pages(1000 words)Assignment
Marketing communications
Despite that, no marketing strategies have been yet applied to influence the buying behavior of these so called ‘average bloke’. Marketers have still not defined these people in any target market category, and
10 Pages(2500 words)Essay
MARKETING COMMUNICATIONS
practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales and online marketing are generally known as marketing communication managers, or marketing
6 Pages(1500 words)Essay
Marketing Communications
Marketing strategy is made with the purpose of deciding the kind of customers to whom marketer wants to sell a particular product. In broader term, such range of customers forms the target market and a marketer’s job is
13 Pages(3250 words)Essay
Disaster communications
However, as it advanced to its ultimate destination, the plane started to veer off. In a short time, the plane accidentally flew into Russian territory and
1 Pages(250 words)Essay
Let us find you another Essay on topic Communications 215 for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us