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Assignement 5 w/ presentation - Essay Example

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Pepsi marketing Name Professor Institution Course Date Transmittal 556 W 114th Street New York April 29th 2013. Indra K. Nooyi Chief Executive Officer Pepsi Corporation Dallas, TX 75266-0634 Dear Mr. Indra Nooyi: This report was written due to the health concerns triggered by your organization…
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Download file to see previous pages The pronounced impact has been spearheaded by the internet and television. Young people in the USA use these forms of media for entertainment. They have therefore fully adopted the recommendations provided from the avenues of internet and television. The key objective of this report is to request for health recommendation services in the adverts. It additionally advocates for the production of a fresh fruit juice from Pepsi. This is a new product that is spearheaded by the high health consciousness in America. This report was assigned in December 1st 2012. It has taken about five months of research since the assignment of the report. The comprehensive report constitutes five pages. Its title is “Pepsi marketing.” The report will be instrumental in the review of policies and programs in PepsiCo. Therefore, the changed marketing strategies from PepsiCo ought to suit standard health requirements. The introduction of the fresh fruit drink is instrumental towards the enhancement of healthy nutrition in America. In nutritional perspectives, soft drinks engross high calorie constituents. Therefore, persistent ingestion of the drinks exposes the person to obesity. The elevated trends of obesity in USA attribute to massive intake of fast foods such as the soft drinks. The report recommends ethical adjustments in PepsiCo. The organization ought to take into account the health of customers. Therefore, there should be health recommendations on the impacts of the soft drinks. The advertisements should clearly outline the impacts of massive intake of soft drinks. Additionally, the advertisements ought to feature the new product of fresh fruit juice. Sincerely, (Signature) (Name) Researcher Contents Executive summary 5 Introduction 5 Problem statement 5 Methodology 6 Findings 6 Analysis 6 Conclusion 8 References 9 Executive summary Food adverts have brought an elevating trend in obesity cases across America (Cassell, 2006). PepsiCo is a major organization in the food sector. It has a major specialization in soft drinks. The young generation in America exhibits a great preference towards the fast foods (David, 2006). This trend grants PepsiCo a progressive turnover in its stocks. Children, teenagers, and youths respond positively to the diverse flavors from Pepsi. They purchase the drinks in large numbers. The enormous response definitely attributes to the advertisement techniques implemented by this organization. The mass media is a key instrument of publicizing this organization (Ditmier, 2006). Other advertisements such as tips and salesmanship have a dismal impact compared to the technique of mass media. Massive consumption of the drinks has negative health implications such as obesity, diabetes, amongst others. Health recommendations and the inception of fresh fruit juice would be paramount in advertisements. This marketing strategy would extend healthcare to all Pepsi customers. The culture of perceiving people exclusively as potential buyers of the drinks would culminate. Extending humanity through the adverts would facilitate Pepsi to gain more ground in the market. Introduction Pepsi is a soft drink manufacturer that has a major contribution in unhealthy nutrition trends across the USA. This organization majorly relies on mass media as the instrument of advertisement. These involve television and the internet. Majority of the young generation in USA has access to mass media (Cassell, 2006). They frequently access the internet and the television. ...Download file to see next pagesRead More
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