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The image analysis - Essay Example

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The Image Analysis Introduction There is very high completion in the fast food and drinks industry in the world especially in America. Among the fast food shops are Macdonald’s, Nestle, and Starbucks. As such, due the increased market competition, all companies are seeking competitive advantage through various means including marketing inform of print advertisements…
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The image analysis
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"The image analysis"

Download file to see previous pages This paper will analyse all the aspects of this advert in relation to the target audience, the physical construction of the advert, and the significance of this analysis to the American society. Description The advert entails the image of a beautiful woman with bright coloured clothes holding a red fruit. It also entails the image of Dasani branded water, and an equally bright coloured restaurant recipe with a portrait of a man. Also in the advert, we have image of the new Macdonald’s premium salad as served in different settings that include the Asian, Caesar, Bacon ranch, and Southwest settings. More so, there are readable texts defining the new MacDonald’s premium salad. We also have an inscription asserting that somebody loves the MacDonald’s premium salad. The advert is generally fascinating with the beautiful images and the bright coloration forming the ultimate attraction. More so, the image of the beautiful woman in the advert derives a sweet feeling and making the advert eye-catching and irresistible. Indeed, the advert generates a relaxing mood and creates a fulfilling atmosphere. Actually, by just seeing it you feel enticed, your appetite aroused, and the desire to enjoy the Macdonald’s premium salad as advertised in the advert is keeps glowing. In addition, the advert has visible yet interesting lighting, as it is comfortable to the eye and calls for attention. The advert is seemingly at an angle of 90 degrees thus facing the audience for maximum clarity. Moreover, there is cropping in the advert and focus directs to the objective of the advert, which is to inform on the new MacDonald’s product. Bright colours apply in the advert and the dark background of the advert serves a significant role of generating clarity, creating comfort to the eye, and balancing the effect of the bright colours and lighting. Furthermore, the language used in the advert is simple, clear, and understandable to the target audience and seeks to entice the audience to aim at enjoying a piece of the new product. It communicates a happy feeling, generates a festive mood, and defines the sweetness of the new product. Analysis The target audience for this advert is the fast-food lovers, MacDonald’s customers, and people living in Southwest America, Bacon ranch, and Asians. Mostly the middle class, middle aged and working class is also target of this advert. Generally, although women form the largest customer base for salads, this advert targets people of all genders. The general significance of all features in the advert is to promote this product to its target audience. However, specifically the significance of the bright clothing, shiny accessories, bright coloured hair, lovely facial expressions, the relaxed posing positioning, and a comfortable gestures is to create an appealing effect to the audience. This draws the attention of the audience, encourages them to focus, and entices them to identify with the product. Indeed, the elements in the advert fascinates, creates a special interest, and tempts the audience to buy as they attract them, describes the sweetness of the product, and assures them they will love it. In addition, the images and words appeal to these individuals’ desires by generating a festive mood, encouraging them to eat the product ...Download file to see next pagesRead More
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