Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Influence of Culture on Advertising - Essay Example

Comments (0) Cite this document
This essay analyzes that each culture has had its own way of advertising and has been successful in accomplishing it. As the world has become borderless, the cultures moving together (Dahl n.d.) and “…with worldwide interactions of people and exchanges of goods, services, information, and capital”…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
The Influence of Culture on Advertising
Read Text Preview

Extract of sample "The Influence of Culture on Advertising"

Download file to see previous pages When business transactions were taking place in different countries it was generally known that the English language was the dominant language spoken when business transactions and advertising especially, were in process. No matter how different countries tried to develop a language that could be neutral for all, such as, with the Esperanto language. This creativity of many involved did not succeed and the English language was still the dominant language in the business world.
According to Centeno (1989) in the 1980s, there was a desperate need by corporations to acquiescence to countries whose language was not English and in newspapers such as The New York Times, many companies started seeking employees who could travel abroad and speak the language of the country they were to visit. This, however, was another flaw in business transactions and advertisements (Centeno 1989).
Centeno (1989) stated that being able to speak another language was not sufficient. Other elements had to be taken into consideration, such as customs, culture, history, traditions, idiomatic terms, and non-verbal communication. Translating documents from another language do not only entail the grammar components of the language but it also needs to take into account the elements previously mentioned.
It is important to have these elements in mind while doing research for advertising purposes in the country where business transactions are to take place (Centeno 1989) contrary to what Levitt (1983) claimed, that marketing could be standardized across cultures. Levit’s asseverations divided the practitioner and researchers between the marketing and advertising field (Dahl 2004; Woods, Cheron & Kim 1985; Hermeking 2005). Dahl stated that there are “…serious doubts over the claims made by Levitt and suggests that advertising is strongly influenced by (local) culture”.  ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(The Influence of Culture on Advertising Essay Example | Topics and Well Written Essays - 9750 words, n.d.)
The Influence of Culture on Advertising Essay Example | Topics and Well Written Essays - 9750 words. Retrieved from
(The Influence of Culture on Advertising Essay Example | Topics and Well Written Essays - 9750 Words)
The Influence of Culture on Advertising Essay Example | Topics and Well Written Essays - 9750 Words.
“The Influence of Culture on Advertising Essay Example | Topics and Well Written Essays - 9750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Influence of Culture on Advertising

Subvertising and advertising culture

.... Advertising traverses beyond the mere promotion of goods in the pop culture. Images and symbols, for example, become iconic It exerts power to promote both positive and negative images and thereby influence culture. Perhaps, the greatest benefit of advertising is it wide array of choice provided to the customer. As the customer becomes choosy and tends to patronize only quality products, marketers are forced to improve the quality of their product offerings. The major criticisms against advertising are that it promotes materialism, stereotypes women and unnecessarily, use children in advertisements for even those products which are of no use to them. It is partially true that advertising through the might of its brand cult and brand power...
9 Pages (2250 words) Essay

Advertising and contemporary culture

...? Advertising and its relationship to some aspect of contemporary culture/culture group Advertising is a mode of communication used to manipulate a target audience into taking a certain action. This communication may be commercial, political or ideological in nature and may use either mass media or new media. Mass media includes newspapers, television, radio and mail whereas new media includes SMS, blogs and websites. Advertising also involves a sponsor who is the person who pays for the advertisement. All of these factors work together in an attempt to sell a product, service or concept to a target population through branding. Branding is described as forming an image associated with a certain product in the mind of the consumer...
5 Pages (1250 words) Research Paper

Culture Influence on Education

... A Critical Pedagogical View of Culture in Education As argued by Paulo Freire, “indigenous knowledge is a rich social resource for any justice-related attempt to bring about social change” (McLaren & Kincheloe 17-18). He further added that academics should “soak themselves in this knowledge… assimilate the feelings, the sensitivity” (McLaren & Kincheloe 17) of knowledge that comes from other sources besides the Western hemisphere. Hence, a core feature of the contemporary critical pedagogy includes considering native and marginalised knowledge, and applying them to improve education in a multicultural, globalised world. This research paper analyses the influence of culture on education within the perspective of critical pedagogy. Cultural...
5 Pages (1250 words) Research Paper

Influence of Culture on Accounting

...Influence of Culture on Accounting Culture can be broadly defined as the art, ideas and way of life of a group of people. It is not something concrete which can be touched or seen yet it is the backbone of any developed society. Just as different cultures have developed different models like, political structure, social hierarchy, occupational patterns, so have accounting norms been influenced by the culture they have developed in. On a basic level we could argue that recording of sale or purchase would be the same the everywhere yet as we know that notes to accounts and disclosure conventions have the power to hide or reveal crucial information which is dependent upon the underlying cultural influence shaping the business patterns...
9 Pages (2250 words) Essay

Influence Of Leadership And Culture

... INFLUENCE OF LEADERSHIP AND CULTURE 1 Abstract Changes in the organization are inevitable for working towards competitive advantage. J.C. Penney too needed these changes to reverse the losses it was facing and undertook these changes under leadership of its two CEO’s. The entire case was examined in the light of the role of the leaders and the organizational changes they brought about with their visionary strategies. That the leaders made significant change in the business itself becomes secondary to the more difficult but primary change they brought about in the culture of the organization. It has been established in this essay, through theory and practice, that true leadership is involved deeply with the culture of the organization...
11 Pages (2750 words) Essay

How culture influence Management style

... from diverse cultural backgrounds, with virtual teams working across continents culture plays a significant role in how the firms operate and manage business. Culture has always been a source of influence on human behaviour. It is essential to note that culture has a major impact on the human behaviour. Also the performance of an individual at a work place is directly impacted by the culture of the organisation. The culture of the organisation is generally dependent on the management of the organisation and the way the culture of the organisation is managed can impact the overall working within the company. Various functions of the organisation such as planning, controlling the different aspects of organisation, setting goal, coordinating...
60 Pages (15000 words) Essay

The Underlying Influence of Advertising

... of the of the Submitted ‘Audience’ Introduction The purpose of advertising is twofold: it informs people ofthe existence of a product or service under a certain unique and identifiable brand name- and it tries to persuade people to buy the products and use the services. Of course, people have to be told the possible uses of the product or service being advertised so that they can determine for themselves whether or not they need or want to make use of that product or service. Sometimes advertising also tries to influence the purchase or buy decision by making certain appeals to the customer. The common point in all these appeals is that they try to persuade the customer that his or her life will be better off and so much simpler...
7 Pages (1750 words) Term Paper

Consumer behavior: influence of music in advertising

This essay "Consumer behavior: influence of music in advertising" outlines the purpose of the usage of music in advertising and its importance. Music is used to attract the customers’ attention to the advertisement and to make the advertisement content less of superfluous interruption. Customer behavior has to do with customer decision making process on the products advertised and available in the market. It explains individual customers’ traits in understanding customers’ needs. The influence of commercial, peers, family, society, and reference groups on individual needs and wants is also understood by understanding customers’ culture. Being, the buyer, user, and payer of the products produced and advertised in the market, an und...
8 Pages (2000 words) Research Paper

The Influence of Advertising on the Society

... to be interested in the manner in which the users fulfill the necessity for service, inside the extensive culture of society. For instance, the leather couch, or the professional player ought to act as some means of bridging the divide between the indigenous and wider cultures. This is similar argument to Jhally views on consumerism, especially in his belief that advertising stresses a world in which desires in form of new materials, are reflected through the emphasizing of social relationships, rather than material possessions (Jhally, 3). This is because Jungen appropriation and remodeling of universal but industrially manufactured consumer goods, reveals how such goods tend to portray an influential identity of desirable global...
1 Pages (250 words) Essay

Cultural Advertising (how culture influences advertising)

...The Influence of Culture on Marketing By + Introduction Advertising refers to a form of communication intended to make users know more about a given product and as a result use the particular product. The core intention of any advertisement is to influence consumer patterns in a particular direction. This communication is usually done through various channels of communication that are popular with the masses such as television, radio or through the internet (Aaker, 2006). Advertising is usually paid for by particular sponsors who expect positive feedback from their investments. Culture refers to the particular characteristics, languages, religions, social habits and the way of life of a particular group of people. The culture of most...
10 Pages (2500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Influence of Culture on Advertising for FREE!

Contact Us