Analysis of an Advertisement - Essay Example

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“Who has the greatest desire to turn round the world?” It has been for decades of years that the Apple Company has registered their unending contribution to the world of technology through their regular inventions of new and more efficient devices. …
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Analysis of an Advertisement
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Download file to see previous pages d that the adverts which employ the use of colors attract more attention and recognition than the adverts that either uses only one color or no color at all. The use of many colors as illustrated in the advert above, triggers excitement from the audience and hence makes it appear more appealing to both the mind and the eye (Barnet and Bedau 140). The audience gets more attracted owing to the fact that many people associate certain colors of their choices to particular success in their personal lives. The general ambience of the advert is that which triggers excitement from the audience. The animation of the advert exhibits a world of happiness that eliminates technological strain owing to the introduction of a multi tasking device (I phone). The multi colored animation provides a universal satisfaction to many individuals who may have different tastes and preferences (Barnet and Bedau 143). Similarly, the advert creates a mood of acceptance of the product on display by exposing much of the extra benefits the audience would acquire than they would ordinarily expect. A number of features have been revealed through such colors as blue, red, white, black, yellow and purple which all represent certain features. The secondary features on display depict the additional efficiency and the functions of the device. Use of signs and symbols In addition to the use of many colors in the advert to gain the attention of the audience, there are a number of symbols and signs employed to create more meaning to the advert. Similar to the other forms of communication such as speeches, signs and symbols also give more meaning to the advert. These meanings are coded in particular patterns which may however be accurately interpreted by certain individuals and not others. An example of a...
Analysis of an Advertisement

Comparatively, researchers have established that the adverts which employ the use of colors attract more attention and recognition than the adverts that either uses only one color or no color at all. The use of many colors as illustrated in the advert above, triggers excitement from the audience and hence makes it appear more appealing to both the mind and the eye. The audience gets more attracted owing to the fact that many people associate certain colors of their choices to particular success in their personal lives. The general ambience of the advert is that which triggers excitement from the audience. The animation of the advert exhibits a world of happiness that eliminates technological strain owing to the introduction of a multi tasking device (I phone). The multi colored animation provides a universal satisfaction to many individuals who may have different tastes and preferences.. Similarly, the advert creates a mood of acceptance of the product on display by exposing much of the extra benefits the audience would acquire than they would ordinarily expect. A number of features have been revealed through such colors as blue, red, white, black, yellow and purple which all represent certain features. The secondary features on display depict the additional efficiency and the functions of the device.

In order to attract more of the audience attention and attraction, framing the animation as well as including simpler signs and symbols that may also be understood by a majority of the audience if not a few targeted individuals. ...Download file to see next pagesRead More
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