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Advertisements - Essay Example

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Advertising is the process employed by companies to let people know about their products, the benefits gained from their products and to encourage them to buy the said products. In this process, models are very essential because they are easily identified by consumers. …
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Download file to see previous pages However, it is also important for advertisers to employ psychologists who study about what would make consumers tick. For instance, the first products to come out in the market usually set the name of their company to be recognized for those certain products. Toothpastes for example are often associated with Colgate because it was the first to have mass produced it. People for decades stuck to Colgate toothpastes because of the thought that pioneers are the best based from their experience and expertise. Today, however, such ideals are dwindling away. Thus, the modern psychologists of advertisers need to know what has changed in the consumers’ standards in buying products. Taking our example earlier, Colgate toothpaste producers did not stop to where they started but over the years, improved their products. Due to this need to improve and maintain a good quality of products that would be competitive in the market, Colgate also employs chemists who modify the products to meet the needs of contemporary users. The modern consumers are now more informed and meticulous. Therefore, advertisements are made to appeal to their logic and information. Colgate for instance, has a variety of toothpastes that cater to the different needs of the consumers. ...Download file to see next pagesRead More
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