Cole Haan Advertisment - Essay Example

This guy is a self-made man who just stumbled upon it having never planned a single day in his life. Two days ago, he was having drinks with a friend at a location within walking distance of his home. This friend of his brought one of his friends along, and that friend took something from Alec. Maybe it was wisdom, or maybe it was a sense of freedom and success like they had never felt before. Cole Haan is a well-known global lifestyle brand that defines American style, beauty, and luxury (Cole Haan).

Cole Haan shoes are designed for comfort with a stylish look that can be worn by all types of men and women. The first thing that can be noticed when looking at this Cole Haan ad is that one picture is spread throughout the room. Many of these copies are attached to the wall, except not well enough to consider it some form of wallpaper. One may think that this person is either crazy or just being creative; maybe the pictures are of his beautiful looking wife and he is preparing something special for her.

This welcomes and tickles the curiosity of the audience by allowing the viewers to use their imagination and welcome new ideas into their world. It invites the viewer to think of simple romance and how great that very thought is. This thought allows the audience to reflect on their own relationships, or ones from the past there were special in their own right. This ad doesn’t show an anniversary of some sort; it just seems to be a man reflecting on the great things that he currently has and about living in the moment.

This Cole Haan ad came from GQ magazine, which is a magazine that is designed to encourage quality living for men who want to better themselves. There are hundreds of ads in each magazine, and every single one of them is designed to catch the viewer’s attention. That being the case, Cole Haan attempts to catch the viewer’s attention by setting the outer color of the ad in white. In advertising, according to color-wheel-pro.com, white is associated with coolness and cleanliness because it represents snow (Color Wheel Pro).

White brings the audience to a stop and makes everyone realize that there’s more than just snow here; it comes off as a picture within a picture, and soon you come to the realization that all the pictures are pictures within the actual pictures themselves. This gives the viewer a sense of curiosity about the image. The first thing that I noticed when further analyzing the ad is the incredibly ugly couch that this good-looking, successful man is laying on. This image welcomes the viewer to give themselves more freedom in their lives; it allows them to be more comfortable with something that is not usually thought of as aesthetically pleasing.

It allows the viewer to reexamine their lifestyle and priorities. The shoes that the ad is selling seem to be a fraction of the cost that an average sophisticated couch would cost. It gives the viewer permission to be free and not worry about the daily stress that life predictably brings. Having this man lie in a semi-organized room without a care in the world allows the viewer to relax and examine the man in the picture. This ad is aimed at all types of men, from the young man currently enrolled in college who is looking to join the workforce in a few years, to the recently married thirty-year old who will have his second kid in the next few