Nobody downloaded yet

Historical Rhetorical Comparison - Essay Example

Comments (0) Cite this document
Date Comparing and Contrasting Historical Ad Coverage to Rhetorical Tropes over Time: The Kraft “Miracle Whip” Campaign Introduction In all honesty, finding a product that has changed over time is more difficult than it sounds, because, for the most part, advertisers have stuck with the same thematic and visual compositions since their inception…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Historical Rhetorical Comparison Essay
Read TextPreview

Extract of sample
"Historical Rhetorical Comparison"

Download file to see previous pages After a long walk down the aisles in the local grocery store, one brand stuck out dramatically: Kraft’s brand of mayonnaise / salad dressing, Miracle Whip. It was surprising really, and it wasn’t at all like it used to be. The recent change made me wonder at Kraft’s reasoning for such an assertive alteration to their traditional brand logo, font, and visual themes. With that said, a close look will be taken into the historical ad coverage for Kraft’s Miracle Whip and current ad coverage to define rhetorical differences that have shifted through time. Methods For my analysis, I reviewed available historical Kraft Miracle Whip ads online and compared them to the current, greatly changed, product found in stores today. I reviewed overall image, font choice, and thematic use of visual themes to define rhetorical differences that have shifted over time. After taking a close look at the product shape, logo, and utilization of color scheme, it highlighted the major shift in Kraft’s market perspective and offered a rationale for why they chose to take make a drastic alteration of their product which will be discussed fully below. Artifact Description Kraft’s Miracle Whip, before and after: The image above shows the differences between the old Miracle Whip and the new packaging of today’s product. On the left, you’ll see the previous container. Oval in shape, large over-sized lid, and medium-sized logo positioned on the center of the bottle. The logo is unobtrusive, but easy on the eyes. The font is easy to read, the catchphrase, “the tasty original,” is nicely placed, and the cloud-like shape mimics the fluffiness of the product itself. As mayonnaise goes, Miracle Whip is literally the fluffy alternative. On the right-hand side, one can see that the old Miracle Whip has taken on a drastic new appearance. The bottle is no longer oval; it is now curvy, meant to fit in the palm of a hand for easy disbursement. The logo has been given a complete overhaul. The “MW” of Miracle Whip appears to have been drawn by the product itself, as if squeezed directly from the bottle. And the colors and shapes are larger, now encompassing the entire bottle. Analysis Clever and resourceful advertising is critical in ensuring a product’s success in the vast array of competition that is a traditional grocery store. A consumer generally doesn’t care what brand they grab off the shelf, unless they have specific reason or knowledge that one brand tastes better or is healthier than another. So in many ways, the product advertising is responsible for attaining the buyer’s attention. A “product cannot just be mouth watering or thirst quenching, the package must announce that they are indispensable for the body, mind, and soul” (Heller 219-220). Kraft appears to have taken this under consideration, certainly. If not by the overhaul of their product logo and design, the inherent design change of the shape itself does the job for them. Previously, the oval shape worked for the brand because they were sticking with the structure of other mayonnaise bottles. In many ways, “rhetorical tropes [or visual metaphors] are essential for the conceptualization of food, food production, and consumption” (Jacobsen 59). Advertising has to convey, in seconds, that not only should their product be picked ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Historical Rhetorical Comparison Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Historical Rhetorical Comparison Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/english/1446054-historical-rhetorical-comparison-essay
(Historical Rhetorical Comparison Essay Example | Topics and Well Written Essays - 1250 Words)
Historical Rhetorical Comparison Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/english/1446054-historical-rhetorical-comparison-essay.
“Historical Rhetorical Comparison Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/english/1446054-historical-rhetorical-comparison-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Historical Rhetorical Comparison Essay
. An advertisement should provide the consumer with adequate information about the product and should not exaggerate nor give false information. Nowadays, every person who watches television watches commercials since the whole television medium is based upon advertising As compared to the past, in around 1950s , where very few people could afford television sets in their homes, commercials were very few and short in the television industry.
5 Pages(1250 words)Essay
Rhetorical Essay
The current discourse hereby aims to evaluate the rhetorical appeal of the article through assessing the rhetorical elements used: pathos, logos,
2 Pages(500 words)Essay
Rhetorical Analysis
In this article, Carr focuses on convincing the readers that indeed the internet has played a major role in changing the realm of higher education and ensuring the increase of Massive Open Online Courses (MOOCs). Contrast, comparison, historical facts, statistics, and personal anecdotes are some of the techniques that the author expertly uses in creating a solid, credible, and a persuasive article.
3 Pages(750 words)Essay
Rhetorical essay
Its efficacy in entertaining its audience despite a seemingly unfeasible story line of time travel became engaging with the audience with the effective use of pathos or emotional appeal. The ad which served as
5 Pages(1250 words)Essay
Write a third person opinion of whether the essay is a well-written or badly written example of a comparison and contrast writing
nce, mark them out with separate headings, or put them in order of importance or chronological order, if telling a story or reporting historical facts. It is worthwhile to remember some other points as well. For example, we should always try to start with an interesting fact in
2 Pages(500 words)Essay
Rhetorical analysis of an essay
st about three full pages of discourse, Rose utilized different rhetorical elements including appeals (ethos, logos and pathos) and strategies (comparison, analysis, description, and narration) to persuade the readers that “the secret of torture, like the secret of French
3 Pages(750 words)Essay
Rhetorical essay
The FIFA world cup is one of the most anticipated global sporting events around the world. Hosting the event involves undertaking the construction of various infrastructures to ensure the host nation delivers the
2 Pages(500 words)Essay
Rhetorical essay
It made a combined use of the rhetorical devices of pathos, ethos and logos to make the article engaging as well as persuasive to convince the reader to side with the argument of the author and to some extent, to also
4 Pages(1000 words)Essay
Rhetorical Essay
These efforts to persuade are often marked by a number of rhetorical techniques. Writers and speakers often employ logos, pathos, and ethos to achieve their aims. They sometimes fall victim to a number of fallacies which may limit or even fatally undermine the arguments which they seek to make to the public.
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Historical Rhetorical Comparison Essay for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us