Nobody downloaded yet

Degrading Women In Ads - Essay Example

Comments (1) Cite this document
Advertising is more than hundred billion dollar annual industry and influences all of the people’s thoughts throughout their lives. People are exposed to more than two thousand advertisements (through television channels and shows, magazines, movies and newspapers) every day…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
Degrading Women In Ads
Read TextPreview

Extract of sample
"Degrading Women In Ads"

Download file to see previous pages Most Americans spends larger percentage of the day viewing TV advertisements. The advertisements sell an extensive number than brands. Advertisements sell messages, reputation, morals, images and achievements, personal worth, sexuality, affection, prominence and status quo. In addition, they inform people about themselves and their ideal character and sometimes, ads sell addiction. The critical objective of media is to bring viewer to marketers, the same way TV shows deliver commercial to viewers. In efforts to fulfill their objectives, ads, magazines and other commercials oppress women. The paper seeks to investigate how advertising commercial degrades women in their work.
Various feminist and other scholars assert than diverse television commercials, magazines, newspapers, and other media outlets are degrading and disrespectful to female body because they hyper-sexualize women, or portray women as sex objects or a weaker sex. Advertisements influence people thoughts and emotions such as adolescents who are mostly vulnerable because they are weak and inexperienced clients, and the main targets of various ads. Teenagers are in the learning stage – realizing the responsibilities and values and building self-concept, (Skinner, 2003). Various adolescents are increasingly sensitive to adverse influence and experiences some challenges to resist and question the powerful cultural messages reflected and reinforced in these advertisements. Advertisements are a form of national peer influence that ruin privacy and personal standards and values of women. The main message people learn for media advertisements and commercials are stereotypes about men and women. Advertisements create an imaginary environments where by people (women) are never obese, ugly, poor or disabled. Advertisements portray women in different degrading roles (as sex objects and house helps). As homemakers, women are pathologically preoccupied by hygiene, debates the virtues of product cleaning with herself and minds of the ring on the collar. Women feel guilty of being ugly and for not making a better mother or wife. Similarly, this advertisement portrays a typical woman as long-legged, slender and tender, (Gunter, 2002). All attractive females in magazines (such as minority females), irrespective of viewer and products, correspond to this principle. Consequently, women are mainly pressurized to copy this idea, and feel guilty and worthless if they fail. Such advertisements degrade women because they instill in them a notion that their lovability, desirability and beauty lies on their physical perfection. In Kellog’s PEP Vitamin paper, the advertisement portrays a degrading image of a woman. The advertisement heading proclaims, “The more a woman works, the cutter (beautiful) she appears.” The message from the images is that the secret of a woman’s beauty lies on her housekeeping prowess, (Skinner, 2003). The husband exclaims, “Gosh honey, you are better on cooking, hygiene and house dusting.” Similarly, the female body answers, “Vitamin.” The woman always get vitamins for the husband – this implies she must fulfill a man’s ego desires to achieve her beauty. Sexuality of women is utilized to market all market brands. For instance, products of men, to appeal sexually to a woman and entice men to purchase products and for women advertisements attracts men so as to reconsider their images as they read the advertisements and watch a TV commercial. Various magazines entail advertisements and images where females are assured that live, breathe and work to satisfy the male ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Degrading Women In Ads Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Degrading Women In Ads Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/english/1402966-degrading-women-in-ads
(Degrading Women In Ads Essay Example | Topics and Well Written Essays - 2000 Words)
Degrading Women In Ads Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/english/1402966-degrading-women-in-ads.
“Degrading Women In Ads Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/english/1402966-degrading-women-in-ads.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
hanepearline added comment 5 months ago
Student rated this paper as
I had an issue with a essay types of works. All until I came across this website and this particular document. Even though "Degrading Women In Ads" is far from my studies, the structure is so great that I use it all the time as an example for my own works.
Demeaning Images of Women in Advertising and Other Media
Feminine have befallen in the 1960s, and they commenced to rebuild their images nowadays. However, women have influential jobs, properly-run homes, and utter offsprings today, but they could not still reach the zenith (Spare). The issues that are bombarded to feminine are their demeaning images in advertising and other media.
7 Pages(1750 words)Essay
Analyzing ads
It deals with items such as soaps, detergents and the focus of the paper oral hygiene products. It is famous for its toothpaste product called Colgate toothpaste. The company faces stiff competition from new emerging companies such as Crest and close up toothpaste companies.
4 Pages(1000 words)Essay
The objectification of women in online advertising
The main problem is that media often blamed for sexual objectification of women. Half naked decorated images of women which saturate online magazines all over the Internet has caused feminists to animatedly argue among themselves about different ways by which media degrades women in the name of empowering them.
10 Pages(2500 words)Essay
The advert seems to target young adults some of whom may be single or married though with small families. The advert particularly targets experiencers and thinkers under the VALS
3 Pages(750 words)Essay
How Advertisements Work
As the paper highlights, advertisements may seem logical and generic to viewers, who are sitting in front of their television. However, there is much more happening in the consumer’s mind than what is obviously seen. There are a number of shampoo advertisements that are presented in one show, but the viewer is more inclined to buy a specific brand.
4 Pages(1000 words)Essay
The ethics of emotion-arousing & psychoactive ads and their influence on individuals
rial and the media that has been employed by the marketers and the advertisers to promote their wares, there have always been broadly two approaches of appeal that they have followed. These approaches are rational and emotional. When advertisers make use of the rational
34 Pages(8500 words)Essay
Condom Ads
Still, with this increasing liberalization a number of restrictions have been put in place by regulatory bodies. Recently a number of advertisements were banned for their sexual nature, while the same
2 Pages(500 words)Essay
Should the tv media (television shows and ads) be required to present women in a realistic and respectful way at all times
In our context here, we are supposed to evaluate and determine the way media present women and their role in the society. That is; we need to evaluate whether they present a women in a respectful and
7 Pages(1750 words)Essay
Self-identity image ads
According to John Douglas Bishop, self identity image ads do happen to influence consumer choices by portraying “an idealized person-type (Bishop, 2000, p. 371)”, and declaring the advertised
6 Pages(1500 words)Essay
Women An object of Sex
The ideal man is tall and broad shouldered. According to the stereotypes of media, a woman has to be fair, slim, and beautiful. Another stereotype says women are emotional therefore their decisions are never practical and rational.
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Degrading Women In Ads for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us