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Easy Jet Airline Company - Coursework Example

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The study "Easy Jet Airline Company" discusses the assessment of an organization engaged in services business using various management models and tools for offering a set of conceivable and effective recommendations, analyzing the company’s business environment management analytical tools…
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Easy Jet Airline Company
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Download file to see previous pages The marketing activities in services sectors are known as services marketing. Marketing is one of the major activities in business organizations and its importance and necessity have been multiplied with increasing completion and market size. There are certain differences between the marketing activities of the manufacturing industries and services industries. For example, in services marketing, there are 7 Ps instead of 4 Ps which include product, price, promotion, place, people, and physical evidence (Jobber and Fahy, 2008, p.177). Therefore, managing the marketing activities in the service business is difficult as management has to consider many aspects at the same time.
This paper will attempt to assess an organization engaged in services business using various management models and tools for offering a set of conceivable and effective recommendations. In this respect, at first, a brief description of the company will be provided to understand the nature of business and other aspects. In order to analyze the company’s business environment management analytical tools will use. Finally, based on the research findings, conclusion and recommendations will be made.
EasyJet is a UK based airline company and it is one of the leading airline services providers in entire Europe. This airline company aims to become a low-cost airline service provider in Europe. Stelios Haji-Ioannou, a Greek business started an airline business with two leased aircraft and he named this airline ‘EasyJet’. The growing importance of airlines services and EasyJet’s efficient performances made this airline as one of the market leaders. By the end of 2009, EasyJet became pan airline that operated with “over 400 routes with over 175 aircraft in 27 countries” (EasyJet Plc-a, n.d.). Its efficient business and services strategies have led to an increase in the popularity of the company and during 2009. ...Download file to see next pagesRead More
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