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Comparison of 3 Airlines Sites - Case Study Example

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This case study "Comparison of 3 Airline’s Sites" investigates the quality of three identified airline’s websites. The identified airline companies are - American Airlines (United States), Gulf Air (Bahrain) and Qatar Airways (Qatar). Websites in this digital era are vital to company/business growth…
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Comparison of 3 Airlines Sites
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Download file to see previous pages Air travel is a large and growing industry. It enables economic growth, international investment, world trade, and tourism and is consequently central to the globalization taking place in many other different industries. In the past period, air travel has grown tremendously.
American Airlines is a major United States airline with its headquarters in Fort Worth, Texas. It drives a wide international and domestic network i.e. the Caribbean, North America, Asia, South America, and Europe. Its path network cores around five hubs in New York, Chicago, Los Miami, Angeles, and Fort Worth/Dallas. American Airlines is a slice of the One-world airline alliance and organizes fares, services, and scheduling with Japan Airlines and Qantas in the transpacific region and British Airways and Iberia in the transatlantic market (Szurovy, 2003).
It is one of state-owned world’s 5-star airline linking over 100 destinations, international across Europe, Central Asia, Far East, Middle East, South Asia, North America, Africa, and South America among other destinations. It is the flag carrier of Qatar with its headquarters in the Qatar Airways Tower located in Doha (Fojt, 2006).
Gulf Air is the principal flag carrier of the Bahrain Kingdom with its headquarters in Muharraq. The airline runs scheduled services to at least 30 destinations in at least 20 countries across Africa, Europe and Asia. Its main operation center is based in Bahrain International Airport with major destinations in London, Paris, Dubai, Mumbai, Delhi, Karachi and Frankfurt among others (Fojt, 2006).
The web title in any site should be information oriented, informative. Of the three sites, American airline is more information based on the title of the site. The use of airplanes on its title clearly shows that the site is about airlines even before reading.
Illustrations are appropriate and informative rather than being distractions for instance graphical illustrations on the left hand. ...Download file to see next pages Read More
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